It’s back again – Amazon Prime Day…err…Days. That means that most (all?) Amazon country properties are doing pretty substantial deals across the board on all sorts of products, and that definitely includes sports tech gear. This event is held each summer, usually in July, and often this day has better sports tech deals than even Black Friday does (from an Amazon perspective).
In some ways, a July sale date for sports tech items is timed perfectly. See, typically Black Friday deals are for ‘older’ things, rarely the ‘just announced’ stuff that often comes in the late August to October timeframe (especially cycling trainers and watches). But with Amazon Prime Day being in July, there’s more opportunity for brands to put things on sale for a one-off summer day. Typically speaking though, don’t expect to see things on sale that were announced this year.
To take advantage of Amazon Prime Days you simply need to be an Amazon Prime member. The good news is that you can sign-up for the free trial and cancel later if you don’t find value in it. Just hit up this giant banner below to do so:
I’ve organized all the best sports technology Amazon Prime Days deals (and a few others I’ve found) below in the tables by category. I’ll be updating them throughout the next two days. Keep in mind not all deals last (in fact, most don’t). So if you see something that’s hot, I’d strongly suggest buy now (and return later if need be).
With that, onto the deals! And thanks for supporting the site via the links below. As an Amazon Associate I earn from qualifying purchases. Enjoy!
Europe Folks Note: This year almost *ALL* of the watch/cycling deals you’ll see in the main lists are available in Europe too! So you can click on those links and it’ll theoretically redirect to the correct Europe store. For the most part, the %-off are the same (a first!). I’m also adding in Europe-only/unique deals to the bottom Europe section too.
Watches & Wearables:
This covers anything you can wear that’s watch-like or activity band-like, including sensors. Generally speaking, you’ll mostly find deals here that are on things I’ve written about in the past. So you won’t find a deal on some random non-sports tech watch here, or on socks. Unless the socks have some crazy sensor or something in them.
| Product | Sale Price | Amazon | Sale Notes | |
|---|---|---|---|---|
 | Apple Watch Series 7 (41mm) - $100 off $399/$499 (cellular) | $299 | Amazon | ⚡This is a pretty solid deal. Obviously, we're probably less than a month from new Apple Watch units coming out (usually mid-September), but the Series 7 is getting all the new WatchOS 9 features, including the new triathlon mode and running power. |
 | Beats PowerBeats Studio Buds - $50 off $149 | $99 | Amazon | ⚡I've been using these since last summer, primarily on my indoor workouts, but also on some of my runs (for example, in testing out most watches with music). I like them and they've become my go-to buds. |
Cycling Gear & Trainers:
Got a bike? Then this section is for you. Everything from bike computers to bike lights to trainers, it’s all here. I won’t generally be adding things like brake cables or bike seats here, but if I find a good deal on a cassette to stack on that new direct drive trainer you just bought, I’ll probably list it here.
There are no deals currently.
Action Cameras & Drones:
Wanna record it? No better way than an action camera. Anything that’s action camera-related or drone-related you’ll find here. That’s especially true of action camera mounts, which are often found for great deals around the holidays. Same goes with drones and drone accessories. Usually a great time to pick up an extra battery or extra props.
There are no deals currently.
Other Sports & Fitness:
Anything else that’s sports and fitness related that I think is interesting will be here. It may not be super techy – but it’s stuff that most readers will be using in pursuit of their running/cycling/swimming/hiking/whatever.
| Product | Sale Price | Amazon | Sale Notes | |
|---|---|---|---|---|
 | Apple TV 4K (32GB) for Zwift - $60 off | $119 | Amazon | ⚡⚡ I use this for almost all my Zwifting. This is a fantastic deal for the latest edition, which runs Zwift, RGT, FulGaz, Rouvy, and more. |
European Deals!
What’s that? You’re not in the US and still want a deal? No problem! Note that on Amazon Europe deals, generally speaking, you can order from any Amazon European country site (i.e. Amazon France) and have it shipped within the EU (i.e. Spain). Thus, many times deals are duplicated across the sites. I generally try and just distill it down to one.
Remember these deals refresh each day for the most part, and usually only last a few hours. Jump if you see something you like!
There are no deals currently.
DCR Random Gadget List:
This is basically the mostly totally unrelated gadgets and things I think are cool deals that I’ve likely bought one or five of (you can never have too many, right)? Some of it’s probably photography stuff. Some of it’s random stuff like chargers and battery packs that I use daily, fun camera gear I use to make videos like sliders and turntables, and well…just random things you’ll find around the DCR Cave. It’s all random…but it’s all awesome randomness!
There are no deals currently.
With that – thanks for reading, and for supporting the site via the links above.
Garmin HRM Pro is available for €75.99 from Amazon.de, which I find a rather good deal. Though if the rumors are true, Pro Plus should be coming soon.
Pro Plus?
Some info was published before time by Amazon NL. You can find the pics via a simple search. The 5k runner has an article on it as well.
I am sorely disappointed by the HRM Pro. Falling apart after a year of light use. My HRM Tri lasted 5 years.
Look for it on site, just released this week.
I don’t know what it is, but your tables are always utterly broken in RSS readers.
Not a priority, but annoying.
Might be worth adding, Amazon USA has a deal where if you buy a $50 gift card, you get a $12.50 promo credit. So basically $62.50 for $50. These are always the deals I go for, because I’m guaranteed to spend that credit, so basically free money.
Should have waited for prime day on the AppleTV. Instead I took the plunge when Apple offered a $50 gift card. That is a heck of a deal.
Garmin Edge 530 down to £159 again in the UK. I’m pretty sure the 540 is just around the corner but I wonder if £159 is still a good price for the 530?
Same here 😀
I’ve taken a punt 🙂. I’m sure it can do all the things I need it to do (indoor workouts and outdoor navigation).
Yeah, it’s a solid little device. And I wouldn’t fret about potential/not-potential units replacements.
Cheers!
I think £115 for a Varia RTL515 could be classed as a bit of a deal for the UK/EU, surely?
Hi Ray,
Can you update if the 2021 AppleTV graphics are updated since launch date? It was kind of bummer that the graphics were worse than the old AppleTV at launch, but I expect this to be updated? But this is nowhere to be found.
Yes, graphics on Zwift were updated last September for the 2021 Apple TV, now similar to the 2017 Apple TV.
Zwift’s interface was also updated for the buttons on the new (silver) remotes for any of the 4K/HD models (that support apps).
IMO, fixing the UI for the buttons for the new remotes was the bigger deal.
Add the SanDisk SSD to the other items.
Deal of the day for Prime Members: SanDisk 2TB Extreme Portable SSD – Up to 1050MB/s – USB-C, USB 3.2 Gen 2 – External Solid State Drive – SDSSDE61-2T00-G25 link to a.co
Very nice catch! One of my favs!
Garmin Fenix 6X Pro 350€ at Amazon.fr
Amazon has Beats Fit Pro earphones (the bud design with the AirPods Pro features) on Prime Day sales… a big step up sound and tech wise from your Beats Powerbeats Studio Buds.
FYI – the US Amazon is actually for the 1030 plus, despite the headline the details show it as the plus.
if you see a good offer (lower price) elsewhere but you can’t order there, try link to bike-components.de
if the item is available there, you can send a price alert and they let you know if they can do something with the price, if it is accepted they send you an code that you can use with your order!
Done yesterday with POC sunglasses and got them for 150 EUR instead of 200 EUR!
Quick question. Instinct 2 or a refurbished fenix 6s pro? i know fenix has maps, music and NFC but instinct 2 has better GPS and heart rate sensor (plus some new features and new training metrics will be added down the road according to your garmin forerunner 255 review). so I guess the question here is newer sensors and features vs maps and other stuff…I’ve never owned a fenix so I don’t really know if those features worth dropping improved training metrics…
Ray, if you were in the market for a do-it-all action cam now would it be a GoPro ten? Are overheating issues solved? Looking for something for bike/paddle board/snorkel/ski…
The Garmin 1030 is the 1030 Plus. I ordered it yesterday and can confirm that I received the 1030 plus.
The Garmin Edge 1030 is a plus bundle. Description says that but not the title. And this is what came to my door today.
I can also confirm the US Amazon Prime Days deal of Garmin Edge 1030 bundle for $449 does include the Edge 1030 plus. I ordered yesterday and received my package today to confirm this. Inside the Amazon listing it says is for 1030 plus and others asked same questions and received answers from Amazon to confirm bundle includes the Edge 1030 plus. Get it while you still can for next 9 hours at $449 which also includes dual HRM and speed and cadence sensors. Other lowest price on Amazon for Edge 1030 plus is $550 without a bundle. I have the Edge 800 and was looking to upgrade to the 830. When saw this deal for 1030 plus bundle, couldn’t pass up the deal and get bigger screen with the 1030 plus. REI is also now selling 1030 plus standalone unit for $479 to compete with Amazon. Don’t pass this Amazon deal up if you are looking for the 1030 plus at a great price that includes extras in the bundle!
Saris has sale on smart trainers, 35%. Obvious caveat company is up for sale and so I suppose future support could be a question. From Ray’s article on that however seemed they were hoping to carry on after sale.