It’s back again – Amazon Prime Day…err…Days. That means that most (all?) Amazon country properties are doing pretty substantial deals across the board on all sorts of products, and that definitely includes sports tech gear. This event is held each summer, usually in July, and often this day has better sports tech deals than even Black Friday does (from an Amazon perspective).
In some ways, a July sale date for sports tech items is timed perfectly. See, typically Black Friday deals are for ‘older’ things, rarely the ‘just announced’ stuff that often comes in the late August to October timeframe (especially cycling trainers and watches). But with Amazon Prime Day being in July, there’s more opportunity for brands to put things on sale for a one-off summer day. Typically speaking though, don’t expect to see things on sale that were announced this year.
To take advantage of Amazon Prime Days you simply need to be an Amazon Prime member. The good news is that you can sign-up for the free trial and cancel later if you don’t find value in it. Just hit up this giant banner below to do so:
I’ve organized all the best sports technology Amazon Prime Days deals (and a few others I’ve found) below in the tables by category. I’ll be updating them throughout the next two days. Keep in mind not all deals last (in fact, most don’t). So if you see something that’s hot, I’d strongly suggest buy now (and return later if need be).
With that, onto the deals! And thanks for supporting the site via the links below. As an Amazon Associate I earn from qualifying purchases. Enjoy!
Europe Folks Note: This year almost *ALL* of the watch/cycling deals you’ll see in the main lists are available in Europe too! So you can click on those links and it’ll theoretically redirect to the correct Europe store. For the most part, the %-off are the same (a first!). I’m also adding in Europe-only/unique deals to the bottom Europe section too.
Watches & Wearables:
This covers anything you can wear that’s watch-like or activity band-like, including sensors. Generally speaking, you’ll mostly find deals here that are on things I’ve written about in the past. So you won’t find a deal on some random non-sports tech watch here, or on socks. Unless the socks have some crazy sensor or something in them.
| Product | Sale Price | Amazon | Sale Notes | |
|---|---|---|---|---|
 | AmazFit T-Rex 3 - $40 off | $240 | Amazon | |
 | Apple AirPods 4 - $60 off! | $119 | Amazon | |
 | Apple Watch SE (2022/2nd gen) - $100 off $249/$299 (cellular) | $169 | Amazon | It's really hard to beat $169 for an Apple Watch. Again, like the other Apple units on this list, the SE3 was announce last month - which adds an Always-on Display, among other features. But at $169 with otherwise all the same software features as the higher-end Apple Watch units, this continues to be one of the best deals in smartwatches out there. |
 | Apple Watch Series 10 - $120 off $399/$499 (cellular) | $279 | Amazon | With the Series 11 out last month, you'll see sales on the Series 10. That said, there isn't a huge difference between Series 11 and Series 10. So if you were looking at the Apple Watch SE3, this might be worth grabbing instead for the added features. |
 | Apple Watch Ultra 2 Black Titanium - $150 off | $649 | Amazon | With the new Apple Watch Ultra 3 announced last month, it's time to clear some Ultra 2 inventory. This is pretty much the 'normal' sale price for the Ultra 2. |
 | Garmin Epix Pro - $250 off! $899/$999 | $499 | Amazon | ⚡ This is avery solid deal! The Epix Pro has the latest optical HR sensor in it, and thus has full ECG support as well. Note, this is for a 'renewed' model. In Garmin lingo, it means it went back to the (same) factory in Taiwan, and went back to the assembly line and is effectively a new watch again. I wouldn't have any concerned with a renewed model, but some might. |
 | Garmin Venu X1 - $100 off! | $699 | Amazon | This is the first time we've seen the Venu X1 on sale, since it came out this past summer. This is a good deal, though, I do wonder if it indicates the original pricing wasn't quite right here. |
 | Google Pixel Watch 3 (45mm) - $70 OFF | $229 | Amazon | The newer Pixel Watch 4 came out last month, and will start shipping this week. I see the Pixel Watch 4 as a pretty substantial hardware upgrade over the Pixel Watch 3, notably due to satellite SOS, as well as a user-replaceable battery. Still, this is a solid deal. |
 | Polar H10 Chest Strap (Dual ANT+/Bluetooth Smart) - $15 off $89 | $84 | Amazon | |
 | Polar Verity Sense - 15% off $99 | $82 | Amazon | I use this as one of my reference devices for heart rate accuracy testing. |
 | Samsung Galaxy Watch Ultra (2025) - $100 off! | $549 | Amazon | |
 | Samsung Galaxy Watch8 - $35 off | $314 | Amazon | |
 | Suunto Run - $50 off! $249 | $199 | Amazon | This is a very solid deal. It's got virtually all the software features of Suunto's higher-end watches (minus the app store), and just came out this past May. |
 | Suunto Vertical - $120 off! | $379 | Amazon | While the new Suunto Vertical 2 just came out last week, if you wanted to stock-up on MIP-based display watches before they disappear, here's your chance. |
 | Wahoo TRACKR Heart Rate Sensor - $15 off $89 | $84 | Amazon |
Cycling Gear & Trainers:
Got a bike? Then this section is for you. Everything from bike computers to bike lights to trainers, it’s all here. I won’t generally be adding things like brake cables or bike seats here, but if I find a good deal on a cassette to stack on that new direct drive trainer you just bought, I’ll probably list it here.
| Product | Sale Price | Amazon | Sale Notes | |
|---|---|---|---|---|
 | Garmin Edge 540 - $73 off | $267 | Amazon | ⚡At $267, it's pretty much impossible to beat this deal in terms of bike computers. There's no competitive option that beats it on features/battery/etc at this price, or frankly anywhere near it. Sure, it doesn't have a touchscreen, but it's not as bad as it used to be (I did a stint on it this winter for a week or so, and was fine). |
 | Garmin Varia Radar (RTL515) - $50 off | $149 | Amazon | This is Garmin's standalone radar+taillight option, and $149 is pretty much the standard sale-price. Even despite all the new radars out there, this remains the most accurate option on the market. Now, only if Garmin would just re-release it with USB-C. C'Mon Garmin... |
 | Wahoo ACE Cycling GPS - $90 off! $599 | $531 | Amazon | |
 | Wahoo BOLT V2 - $30 off $279 | $237 | Amazon | |
 | Wahoo ROAM V3 - $70 off! | $395 | Amazon | This is the first time we've seen the ROAM V3 on sale (notably the BOLT V3 is not on sale, though the larger ACE is). |
Action Cameras & Drones:
Wanna record it? No better way than an action camera. Anything that’s action camera-related or drone-related you’ll find here. That’s especially true of action camera mounts, which are often found for great deals around the holidays. Same goes with drones and drone accessories. Usually a great time to pick up an extra battery or extra props.
| Product | Sale Price | Amazon | Sale Notes | |
|---|---|---|---|---|
 | DJI Mini 4K Drone - $60 off | $239 | Amazon | If you're looking to get into flying with a DJI drone, this is a solid place to start. Of course, moreso than that, the days are very limited for how much longer you can actually buy at DJI drone in the US. So, grab them while you can. |
 | DJI NEO - $30 off! | $159 | Amazon | This is the lowest price on this drone, and is a great option if you want a follow-me drone that's pretty hard to kill, at a price point that's still super reasonable. |
 | DJI OSMO 360 - $137 off | $412 | Amazon | NOTE: This is not sold by DJI directly via Amazon. DJI itself is NOT selling the OSMO 360 in the US, and WILL NOT support/repair it in the US. That said, it's a solid deal if you're ok with those risks. |
 | GoPro Hero 13 Black - $50 off | $349 | Amazon | |
 | GoPro Hero 13 Black Bundle (extra battery/SD card/floaty) - $100 off! | $379 | Amazon | ⚡ This is a very solid deal. It's a Hero 13 Black on discount, but then an extra battery tossed in, then an SD card, and then a floaty. |
 | GoPro Hero 4K - $20 off | $199 | Amazon | While the new Hero Lit was announced a few weeks back, which includes a front LED light, for the most part it's the same camera inside. Note I'll have a full comparison shortly though between the GoPro Hero Lit, DJI OSMO Nano, and Insta360 Go Ultra. |
 | Insta360 X5 360* Action Cam - $50 off! | $499 | Amazon |
Other Sports & Fitness:
Anything else that’s sports and fitness related that I think is interesting will be here. It may not be super techy – but it’s stuff that most readers will be using in pursuit of their running/cycling/swimming/hiking/whatever.
| Product | Sale Price | Amazon | Sale Notes | |
|---|---|---|---|---|
 | Garmin inReach 2 Mini Satellite Communicator (2-way) - $40 off | $360 | Amazon | This is a pretty small deal for this product. This is my defacto satellite communicator when out of coverage area, and I've used it on a number of major treks over the past two years when well outside of cellular service, both in a 24x7 tracking mode for friends and family, but also there in case of emergency. Would strongly recommend for anyone doing anything in the wilderness. |
 | Garmin inReach Messenger Plus - $100 off! | $399 | Amazon | This came out last fall, and is the second time this has been discounted. The key difference with the new Plus model is that it adds the ability to send photos and voice messenges via satellite. I've used it a bit, and it's pretty cool because it makes it a lot faster to just say something rather than type it out, but the $499 price seemed excessive. $399 makes it slightly more palatable. |
European Deals!
What’s that? You’re not in the US and still want a deal? No problem! Note that on Amazon Europe deals, generally speaking, you can order from any Amazon European country site (i.e. Amazon France) and have it shipped within the EU (i.e. Spain). Thus, many times deals are duplicated across the sites. I generally try and just distill it down to one.
Remember these deals refresh each day for the most part, and usually only last a few hours. Jump if you see something you like!
There are no deals currently.
DCR Random Gadget List:
This is basically the mostly totally unrelated gadgets and things I think are cool deals that I’ve likely bought one or five of (you can never have too many, right)? Some of it’s probably photography stuff. Some of it’s random stuff like chargers and battery packs that I use daily, fun camera gear I use to make videos like sliders and turntables, and well…just random things you’ll find around the DCR Cave. It’s all random…but it’s all awesome randomness!
| Product | Sale Price | Amazon | Sale Notes | |
|---|---|---|---|---|
 | Amazon Echo Dot Kids - 42% off | $34 | Amazon | Despite being a tech-focused dude, our kids don't actually get much tech in their lives. However, we got these two years ago for them in their rooms, to play music. They do lots of other things, but our kids mostly just use it to play music (from Spotify and Apple Music too), and occasionally they ask it questions. It has all the parental controls I want, so it locks it down from bedtime/etc...For $34? Solid deal (The coolest 'nice touch' feature is that if you whisper to it, it'll whisper back...in the owl kids voice it has.) |
 | Apple 11" iPad - (Wi-Fi, 128GB) - $70 off! | $279 | Amazon | ⚡ This is an awesome deal. I use my iPad primarily for TrainerRoad as well as Zwift when not with a larger display. I also occasionally use it for other apps, namely Indievelo, Kinomap, Rouvy, and Peloton. But I pretty much test every smart trainer app on it. For all these cycling apps, the graphics capabilities is really pretty irrelevant, so having the absolute top-end/latest model won't make any difference. I prefer the budget options. |
 | Sony Alpha 7 IV Full-frame Mirrorless Camera w/ 28-70mm Zoom - $400 off | $2,398 | Amazon | This is the main camera I use for still photography and video b-roll. I recently wrote about all the photography gear I use, linked at side here. |
With that – thanks for reading, and for supporting the site via the links above.
Garmin HRM Pro is available for €75.99 from Amazon.de, which I find a rather good deal. Though if the rumors are true, Pro Plus should be coming soon.
Pro Plus?
Some info was published before time by Amazon NL. You can find the pics via a simple search. The 5k runner has an article on it as well.
I am sorely disappointed by the HRM Pro. Falling apart after a year of light use. My HRM Tri lasted 5 years.
Look for it on site, just released this week.
I don’t know what it is, but your tables are always utterly broken in RSS readers.
Not a priority, but annoying.
Might be worth adding, Amazon USA has a deal where if you buy a $50 gift card, you get a $12.50 promo credit. So basically $62.50 for $50. These are always the deals I go for, because I’m guaranteed to spend that credit, so basically free money.
Should have waited for prime day on the AppleTV. Instead I took the plunge when Apple offered a $50 gift card. That is a heck of a deal.
Garmin Edge 530 down to £159 again in the UK. I’m pretty sure the 540 is just around the corner but I wonder if £159 is still a good price for the 530?
Same here :D
I’ve taken a punt 🙂. I’m sure it can do all the things I need it to do (indoor workouts and outdoor navigation).
Yeah, it’s a solid little device. And I wouldn’t fret about potential/not-potential units replacements.
Cheers!
I think £115 for a Varia RTL515 could be classed as a bit of a deal for the UK/EU, surely?
Hi Ray,
Can you update if the 2021 AppleTV graphics are updated since launch date? It was kind of bummer that the graphics were worse than the old AppleTV at launch, but I expect this to be updated? But this is nowhere to be found.
Yes, graphics on Zwift were updated last September for the 2021 Apple TV, now similar to the 2017 Apple TV.
Zwift’s interface was also updated for the buttons on the new (silver) remotes for any of the 4K/HD models (that support apps).
IMO, fixing the UI for the buttons for the new remotes was the bigger deal.
Add the SanDisk SSD to the other items.
Deal of the day for Prime Members: SanDisk 2TB Extreme Portable SSD – Up to 1050MB/s – USB-C, USB 3.2 Gen 2 – External Solid State Drive – SDSSDE61-2T00-G25 link to a.co
Very nice catch! One of my favs!
Garmin Fenix 6X Pro 350€ at Amazon.fr
Amazon has Beats Fit Pro earphones (the bud design with the AirPods Pro features) on Prime Day sales… a big step up sound and tech wise from your Beats Powerbeats Studio Buds.
FYI – the US Amazon is actually for the 1030 plus, despite the headline the details show it as the plus.
if you see a good offer (lower price) elsewhere but you can’t order there, try link to bike-components.de
if the item is available there, you can send a price alert and they let you know if they can do something with the price, if it is accepted they send you an code that you can use with your order!
Done yesterday with POC sunglasses and got them for 150 EUR instead of 200 EUR!
Quick question. Instinct 2 or a refurbished fenix 6s pro? i know fenix has maps, music and NFC but instinct 2 has better GPS and heart rate sensor (plus some new features and new training metrics will be added down the road according to your garmin forerunner 255 review). so I guess the question here is newer sensors and features vs maps and other stuff…I’ve never owned a fenix so I don’t really know if those features worth dropping improved training metrics…
Ray, if you were in the market for a do-it-all action cam now would it be a GoPro ten? Are overheating issues solved? Looking for something for bike/paddle board/snorkel/ski…
The Garmin 1030 is the 1030 Plus. I ordered it yesterday and can confirm that I received the 1030 plus.
The Garmin Edge 1030 is a plus bundle. Description says that but not the title. And this is what came to my door today.
I can also confirm the US Amazon Prime Days deal of Garmin Edge 1030 bundle for $449 does include the Edge 1030 plus. I ordered yesterday and received my package today to confirm this. Inside the Amazon listing it says is for 1030 plus and others asked same questions and received answers from Amazon to confirm bundle includes the Edge 1030 plus. Get it while you still can for next 9 hours at $449 which also includes dual HRM and speed and cadence sensors. Other lowest price on Amazon for Edge 1030 plus is $550 without a bundle. I have the Edge 800 and was looking to upgrade to the 830. When saw this deal for 1030 plus bundle, couldn’t pass up the deal and get bigger screen with the 1030 plus. REI is also now selling 1030 plus standalone unit for $479 to compete with Amazon. Don’t pass this Amazon deal up if you are looking for the 1030 plus at a great price that includes extras in the bundle!
Saris has sale on smart trainers, 35%. Obvious caveat company is up for sale and so I suppose future support could be a question. From Ray’s article on that however seemed they were hoping to carry on after sale.
So, Apple just announced new Apple TV devices. This while the 2021 Apple TV 4K 32GB I bought from Amazon sale last week ($105) just arrived and is still in the box.
Is it worth returning and upgrading to the new, faster WiFi model for $129 or even the $149 model with Ethernet now?
The one I have does have network connection I might use. How crucial is that compared to CPU? I’m guessing many if not most people just use WiFi