Sports Tech Deals for Black Friday 2020!


Here’s your complete guide to sports tech deals, sorted by category and updated constantly daily.

Most links here help support the site – which I greatly appreciate! If you know of a sports tech deal (gadget-focused), feel free to drop a note in the comments or in the contact form. As long as it’s not spam-like, I’m more than happy to share it out! 🙂

Watches & Wearables:

This covers anything you can wear that’s watch-like or activity band-like, including sensors.  Generally speaking, you’ll mostly find deals here that are on things I’ve written about in the past.  So you won’t find a deal on some random non-sports tech watch here, or on socks.  Unless the socks have some crazy sensor or something in them.

ProductSale PriceAmazonOther siteSale Notes
Garmin Fenix 6 Series - $100 all models
$100 off⚡ This deal is back! I've gotta believe this is semi-targetted at undercutting COROS's latest Veritx 2 even further, but this brings down the base Fenix 6 model to $449, and the Fenix 6 Pro from $549 (including maps/music/wifi). This also includes the newer Fenix 6/6S Solar units from last summer (so basically, all solar variants too)
Garmin Forerunner 45/45S - $50 off
$149If you're looking for a runners focused watch, this is a pretty good deal, about 25% off. The FR45 basically packs all the features of the previous generation FR235...just now in the FR45 series.
Garmin Forerunner 745 - $100 off
$399⚡ This is the best deal we've seen to date on this watch, arguably one of my favorite watches (if not my favorite watch).
Garmin Forerunner 935
$269⚡ Sure, it's not the latest edition, but the FR935 is the staple of many triathletes and runners, and it still an incredibly solid watch. We saw this a bit lower last summer on Amazon Prime Day ($239) - but beyond that, this is pretty darn low. Also, I say $100-$200 off, because the 'base' price fluctuates a bit these days. Sometimes retail is $399 sometimes $499.
Garmin Instinct Solar - $100 off
Garmin Lily Classic - $50 off$199
Garmin Lily Sport - $50 off
Garmin Venu GPS Smartwatch - $50 off
$269Officially they say $80 off, but realistically it's about $50 off, maybe a touch less. Remember the Venu 2 came out this past spring.
Garmin Venu SQ - $50 off
$199/$249 with Music
Garmin Vivoactive 4 - Up to $100 off
$249Not the best price we've seen (that was back in June at $189), but still good.
Garmin Vivoactive 4S - Up to $100 off$249
Garmin Vivofit Jr - $40 off
$29⚡I believe this is the lowest price we've ever seen this for. Either way, $29 is kinda crazy. Both my two older girls wear them, with my oldest always having it on, and the middle child mostly having it on. They both love them.

Cycling Gear & Trainers:

Got a bike? Then this section is for you.  Everything from bike computers to bike lights to trainers, it’s all here.  I won’t generally be adding things like brake cables or bike seats here, but if I find a good deal on a cassette to stack on that new direct drive trainer you just bought, I’ll probably list it here.

ProductSale PriceAmazonOther siteSale Notes
Garmin Edge 130 Plus - 25% off!
$149The 'Plus' variant is notable compared to the regular unit for having ClimbPro on it, plus a handful of other tweaks. $149 is a good deal for it.
Tacx NEO 2T Smart Trainer - $100 off! (In Stock)
$1,299⚡ Hey, it's on-sale. Which, basically hasn't happened in a long long time. Nor has it been in stock half the time. So getting it both on sale, and in-stock is impressive.

Action Cameras & Drones:

Wanna record it?  No better way than an action camera.  Anything that’s action camera related or drone related you’ll find here.  That’s especially true of action camera mounts, which are often found for great deals around the holidays.  Same goes with drone and drone accessories.  Usually a great time to pick up an extra battery or extra props.

ProductSale PriceAmazonOther siteSale Notes
GoPro Hero 9 Black - $50 off$399This is the camera I use for all my daily shooting during sports. Actually, I've bought a few of them. Note that if you're a GoPro Plus Subscriber, then it's a bit cheaper at $349 from GoPro directly, but otherwise, it's $449.

Other Sports & Fitness:

Anything else that’s sports and fitness related that I think is interesting will be here.  It may not be super techy – but it’s stuff that most readers will be using in pursuit of their running/cycling/swimming/hiking/whatever.

There are no deals currently.

Euro Deals!

What’s that? You’re not in the US and still want a deal?  No problem!  Note that on Amazon Europe deals, generally speaking, you can order from any Amazon European country site (i.e. Amazon France) and have it shipped within the EU (i.e. Spain). Thus, many times deals are duplicated across the sites. I generally try and just distill it down to one.

Remember these deals refresh each day for the most part, and usually only last a few hours. Jump if you see something you like!

There are no deals currently.

DCR Random Gadget List:

This is basically the mostly totally unrelated gadgets and things I think are cool deals that I’ve likely bought one or five of (you can never have too many, right)?  Some of it’s probably photography stuff.  Some of it’s random stuff like chargers and battery packs that I use daily, fun camera gear I use to make videos like sliders and turntables, and well…just random things you’ll find around the DCR Cave.  It’s all random…but it’s all awesome randomness!

There are no deals currently.

I’ll continue to add deals as I find them. I don’t expect *ANY* further smart trainer deals this year that beat the earlier 20% off deals. Cause frankly, there’s no reason for retailers to offer such a deal on trainers. They sell virtually every unit they get without even trying right now. REI’s inclusion was mostly just because they’ve always sold trainers as part of the deal.

With that – thanks for reading, and for supporting the site via the links above. As an Amazon Associate I earn from qualifying purchases. Have a great weekend!


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  1. Andreas

    Heard of any delas for European customers?

  2. RTellis

    I was wavering between upgrading my iPad and getting a Kickr Climb as my annual Christmas/birthday gift to myself. Eventually, although total cost was higher for the iPad, I decided to go that route because it was the better price to usefulness choice. But I can’t say that the price listed above for the Climb doesn’t make me rethink that idea.

  3. JP Miller

    REI also has the Fenix 6 line on sale – is this the start of the Garmin pre-holiday sale?

    link to rei.com

  4. So does this actually work? I had seen the pre-announcement of the sale, and the T&C explicitly exclude bike trainers: link to rei.com.

    > Discounts not valid on car racks & accessories, roof boxes, bicycles, bike trainers, snowshoes, skis, ski boots or ski bindings; snowboards, snowboard boots or snowboard bindings strollers, paddle boards, hard-shell boats, any item with GPS technology, action cameras and accessories, fitness trackers, personal locator beacons, avalanche transceiver and airbag products.

    • JP Miller

      I didn’t go as far as paying for something, but when I put the code in for a direto, it applied the discount at checkout

    • Thx. Bit of a bummer for me. After I had seen the restriction, I finally decided to pull the trigger on a refurbished Kickr, as it was the same price as a new H3. For 20% off I certainly would have chosen the H3. Ah well.

    • Gene

      I can confirm that it worked on my order @ REI for a Tacx NEO 2T.

    • Myck

      I tried yesterday and was unable to use the 20% off coupon at REI on a Neo 2T. It essentially said that “..no items in the basket were valid for the discount” when I tried to do the coupon code for 20% off.

  5. BDS

    Anyone know if there’s a way to see what’s eligible for the 20% off without going all the way through the checkout processes?

    Since it says “Discounts not valid on…bike trainers…” I assume it’s not all of them and also hoping other things in that list have some exceptions too

  6. Robert

    Kickr Core worked for me through checkout.

  7. Thanks Ray! I’ve been looking for an excuse to upgrade my Tacx Vortex for the past four years and I just picked up a Kickr Core. Looking forward to this “road feel” and “inertia” and “accuracy” that people keep talking about.

  8. Juan C Zorrilla

    Thanks! Jus got me a Kickr climb for Xmas

  9. Hobe Scholz

    I continue to be a very frustrated REI member. 20% off Garmin at REI usually means it gets it down to the daily Amazon price.

    • JP Miller

      As *I* understand it, you can’t blame REI (or your local running/cycling shop) for selling Garmin at full retail. Garmin mandates their vendors sell at the published prices unless they (Garmin) have an approved sale going on at the time. When you see Amazon vendors selling at below retail they are doing so with the risk of being suspended as Garmin resellers

      Until today, the REI price and the Amazon price for Fenix 6 have been identical for as long at least the past 6 weeks (been looking since Prime Day, where pretty much only older models were on sale on Amazon)

    • Heinrich Hurtz

      Why be frustrated? You know what REI is and you are free to decide where to spend your money.

      REI doesn’t promote it self as a discounter They sell top notch brand names and maintain very nice brick and mortar stores in many locations. Unless there’s a specific sale or an item is on clearance, REI charges full list and members get a 10% rebate (15% if you use their CC). Sale and clearance items don’t get the 10% rebate (but still get the 5% CC rebate). If you use the CC with the current 20% coupon, that’s a 25% discount. All that can lead to pretty decent deals, but maybe not the best deals, and certainly not everyday.

  10. rz606

    Hey Ray – are these Wahoo AXIS feet recommended? Do they help with fatigue on the trainer?

    • Peter B

      I purchased them and my experience is the opposite of Ray’s – really glad I bought them! I’m 5’10”, 165lbs and found the medium feet really give a far more comfortable and natural ride compared to pre-installing them. I find myself less fatigued after long rides, and sprinting feels a lot more natural

    • Michael

      I upgraded to the Axis feet. Only have about three rides on them, but really like them, 205lb I use the large ones. Not a lot of sway, but enough to make a difference on the backside.

  11. Richard M

    Wahoo! Had an order for the Flux S but def getting a Kickr core instead. Awesome and thanks for this.

  12. Scott Bentrup

    Seems that it might have been an error on the REI side because I just tried to order a KICKR CORE and it is not applying the code.

  13. Kelsey

    No dice for me with the Kickr Core, it’s telling me that it doesn’t qualify.

  14. Neil

    Yeah, none of the trainers work for this code on REI. Probably should remove this post.

  15. Nighthawk700

    Ray, what’s your link/code for REI in general? I know you had it up at one point, but I’m not finding it. I’m considering the Aerobars at REI for doing some duathlons next year. The 20% might finally push me over, if I don’t use on something else.

  16. keni-jinga

    FYI Coupon code GEARUP2020 does not appear to be valid for trainers at REI.


    Will ROI honor the trainer discount if it was purchased before it was pulled?

  18. Pubpedaler

    Some additional info on the topic of upcoming sales, I sent a query to Clever Training today about the upcoming semi-annual VIP 20% only to learn it is unlikely to happen. Here is their reply—
    Clever Training: “At this time we do not have any information regarding upcoming promotions and sales. The best way to be one of the first to learn about upcoming promotions, sales or new product releases is to sign up for our company newsletter. However, I do not believe we will run the usual VIP 20% sale this November but if that changes the newsletter can notify you of that!”

  19. John

    The REI discount on trainers must have been a mistake, because I read the fine print a week ago and it said they wouldn’t be valid for the sale, which led to me biting the bullet and paying full price for the Core. They must be selling so well right now that no one sees a need to discount them.

  20. DZ

    Do we expect deals on Garmin Forerunner 245 music on Black Friday?

  21. Rob Campbell

    I would encourage folks to consider not purchasing from Amazon just to save a few bucks over a local business (if possible). Retailers are suffering during these times … Amazon is not.


  22. Jeff Stuart

    Not sure if you’ve noticed but any of the “product deals” sections you have in your RSS feed that show up in Feedly are pretty much unreadable. Any chance you can change the formatting so they show up in a nicer layout?

    link to photos.app.goo.gl

  23. Mike S.

    I take it the Garmin Vector 3S is just a single pedal?

  24. Danila

    Hey Ray,

    When can we expect a 2020-2021 Sports Tech Buyers Guide? Is it by any chance coming before mid/late December? I’m debating which new GPS watch to buy and could definitely use your advice in that area, esp. with black friday coming soon 🙂

  25. Peter Z.

    I know it’s not as feature rich and capable for sports, but the new-this-year Fitbit Charge 4 is $50 off, from $150 to $100, You have at least reviewed those.

  26. Ben B

    How about the Garmin Fenix 5s plus sapphire, is this a good deal (€399)? How does it compare to the fenix 6s pro sapphire these days. I’ve read the review of the 6s, but i believe loads of the software based items are now available on the 5s plus too? So it’s mainly the hardware based items that wil differ like Pulse Ox, Batterylife, size (thickness). Am i correct or am i missing something?

    • Hmm. I’d say it could go a touch lower. But not much. We saw it on sale in the US for $349 a month ago by Amazon. So my guess is we’ll see that or slightly lower in EU for Black Friday.

      For the most part, very few of the Fenix 6 features ended up on Fenix 5 Plus – almost none really. So I’d look at it more a case of if you’re happy with the features on the Fenix 5 Plus – its a solid unit

  27. stephen vallance


    Any chance the 945 is going to go on sale or should I grab a fenix 6?

  28. Sam Garchik

    Did I see the wahoo kickr on for 999 at rei?

  29. Joshua

    Thinking of grabbing a Fenix 6S with the $150 off, but hesitant with a possible 7 coming out soon. Do you have any info on that? Thanks so much.

  30. Brett Erickson

    Is there any reason that the Fenix 6 watches are being discounted so heavily? Are they trying to indicate that a Fenix 7 is right around the corner?

  31. Tom

    Hi Ray,
    Just a heads up — Sam’s Club has special on Fenix 5 plus for $330 — starting today.
    I’m tempted to upgrade or perhaps waiting to see about a FR 945 (for no other reason than the weight difference).

  32. jD

    Second time that there is a hefty discount on the Garmin Instinct. Is this more likely due to there likely to be a newer model soon, or that Garmin’s happy to sell them and then make money on the subscription?

  33. Peter

    Is there any point in mulling a Fenix 6 vs Coros Pace 2? I have an additional benefit (that only applies to garmins) that would put the Fenix 6 at $100 CAD more than the Pace 2 …

    • Robert B

      Depends on what’s of value to you Peter. Do you need pulse ox? I didn’t.
      Do you use maps? I did but only on foreign vacations, where I’d also take my phone, which I wouldn’t do at home in the UK. Lastly do you use music? I don’t, I like to hear what’s going on around me, like the time a riderless motorcycle came sliding up the road not two meters away from me.

      So yeah I sold my F6 Pro and got the coros pace 2, mainly for it’s full support of my stryd power meter. But I’ve done pace based workouts with distance from stryd too and that also seems pretty stable. Sold my index scale and got a withings one that integrates with runalyze. I’m chuffed with the setup I have now.

      Only potential negative if your unwilling/unable to pay for example Runalyze/trainingpeaks is that natively you do get far more info on Garmin connect than you do on the coros app.

    • Peter Vanleeuwen

      Thanks Robert! That’s very helpful. Indeed the things you mentioned are my situation as well. I rarely listen to music ( though if I could somehow load an audio book ). I also rarely use Garmin connect. One thing I am curious about are the first beat metrics ( like body battery, all day hr tracking with high and low warnings, sleep tracking). Are those features worth the 100 extra? Or is that super Coros battery really win the day?

    • Robert B

      Hope I’m not too late for you to get a deal,

      I pretty much never used any of the firstbeat features. As mentioned I outsource everything. However the readiness metric made me laugh. Some days I’d feel lousy and sluggish and it’d say +5, other days I’d feel great and it’d say -2. Your milage may vary when it comes to built in metric side of things but as said I laughed/took it with a pinch of salt. Both are good devices in their own way. But I train with power and coros hits it out the park

  34. Hello

    I was searching for last years deals to see if I can expect something on the DJI Mini 2. It seems that you code things in way that’s there is a « deal table » am I right ?
    I keep seeing this latest deals table on other years page.


    • Correct, it’s a dynamic table in all locations. I do have historical information saved for the most part (better data on more popular products, less updated data on smaller/less popular products).

      That said, I can pretty much answer that question off-hand. No sale on the Mini 2 this year. Instead, DJI is running a sale on the Mini 1, which kinda matches what they did last year with running older products on sale.

  35. Peter Z.

    Garmin just dropped “Flash Sale” on whole bunch of devices -Venu ($249), VA4 ($249), Instinct ($169!)

    link to buy.garmin.com

  36. Steve

    The Fenix 6 Pro is available for £450 from John Lewis in the UK, which I think is as low as it’s been.

    link to johnlewis.com

  37. Ben B

    @Ray, it seems both 20% REI and Backcountry links in the intro go to REI!

  38. James Bondr

    Just saw this: link to rei.com

  39. Samuel Garchik

    Ray – Im looking at getting a Varia 800 light, urban edition. The mount alone is like, what? 40 bucks from Garmin? and I think I can use it with my edge 1030? Am I wrong?

    Do those ever go on sale? If so, do you recall where or when and at what price?

    Also, iyho, how does that compare with the bontrager (ion RT and Flare) price not being an object (IE – I have a varia radar, and could use the same mount for the varia as the bontrager ion rt, etc..). ?

    thanks and keep up the good work. What were those tacx neos on sale at rei for this am, btw?


  40. Kees

    Garmin Venu for 159 pounds equal to around 180 euros. Amazing deal.

    link to amazon.co.uk

  41. Colin

    Stages l10 only went to $104. Still a good deal, just not 75$ good ?

    • Hmm, weird. I’ll ask, supposed to be $75.

    • J Fants

      $74.99 from Clever Training at the moment.
      Order from their ebay store for free shipping at same price for just the unit itself (No $99 free shipping minimum as with their website).

      Also Ray – lots of deals on Garmin watches from “Kohls” in the US. Pricing is the same or slightly higher than deals from other retailers running sales, but you get a not insignificant amount of “Kohls Cash” to spend on a future order (time period applies).

      For example – $250 for Venu + buyer receives $75 in Kohls Cash to spend on whatever else they sell.

    • Paul schumacher

      Still $104. Any update

  42. Pablo

    the garmin instinct is back to 150 in Amazon: link to amazon.com

  43. Lowlevel

    @Ray, do you have any idea to what price the Fenix 6S Pro should go in Europe? I see them around €560 now? Is that supposed to drop more?

    • Since there’s no MAP in Europe (Minimum Advertised Price policies), it’s the wild west when it comes to Black Friday…which is great for consumers. Whereas in the US, we know already that the Fenix 6 won’t be any lower than what we see, except if a retailer accidentally makes a mistake – since they’ll get a 6-month ban by Garmin for even going a cent lower.

      In any case, earlier this year we saw them dip into the mid-500EUR range, so not much more below what you’re seeing them. My bet is we’ll see one of the Amazon’s (probably Amazon IT or ES) do a quick drop to something like 499EUR for a few hours. Stay tuned to Twitter!

    • Lowlevel

      All right good to know thanks for extensive answer ✌️

    • Lowlevel

      Garmin Fenix 6s Sapphire €590 @ Amazon.it, sharpest deal i’ve seen so far! Dont know how to change the link into one with Ray’s affiliation in it.
      link to amazon.it

    • Good find!

      Starting tomorrow sometime the Europe deals page tracker will be lit up (well, table, it’ll be on this same page).

      Also, you can always paste Amazon links here and they’ll automagically get converted to help support the site!

    • Z aka Zoltan

      Insomnia means one can see Fenix 6x Pro l just for 510 euro. Just switch from the expensive France to cheap Germany and you can see it too.

    • Lowlevel

      There you have it: €499 @ amazon.de
      link to amazon.de

    • Boom, thanks for sharing! Added to the newly created Euro deals list, and adding about 5-10 more deals as we speak in that section too.

      But I’d be surprised if we see it any lower than 499EUR, or 521 for the Fenix 6 Pro (non-S).

      (link to amazon.de)

  44. NottheonlyDave

    Varia 515 (rarely discounted) for £130 here vs normal £170:
    link to startfitness.co.uk

  45. Steve

    Garmin Fenix 6 Pro for £439 at Amazon UK – link to amazon.co.uk

  46. KomAndo

    Apple AirPods Pro at $169.00 right now – In stock on December 11, 2020

  47. KomAndo

    Here you go

  48. Alan T.

    $119 Garmin Forerunner 235 down from $149

    link to amazon.com

  49. MW

    Thanks for the updates! I tried the code for the NPE CABLE and it is invalid. Was there a specific timeframe for the discount?

  50. steve


    Looking for a tri smartwatch with a smaller size. Using a fitbit v2 now. Not a fan of massive sized watches. Like to find a garmin model if possible?


    Thank you,

  51. Kaz

    Amazon UK 25-27% OFF Fenix 6x/6x Pro/6s etc.

    link to amazon.co.uk

    So even the 6’s are highly discounted…

  52. Chris

    Just a few deals at Westernbikeworks that looked attractive. . .

    GARMIN HRM-Dual Heart Rate Monitor $47.99
    GARMIN Fenix 5 Plus Sapphire $349.99

  53. fitz

    There’s actually much better deal for the 530 in Germany at 230 EUR.

    link to probikeshop.com

  54. JR


    I’m about to buy Garmin Fenix 6 Sapphire Titanium here in Europe.
    So far the best price (28% discount ) I found is 667,58 € (link to bike24.com)

    Can it go any lower? What do you think?


  55. Cen

    Apple Watch 3 is on/off $119 on Walmart.com. Definitely works when on though as got one

  56. DocMax

    Wiggle has a few more deals for UK peeps.

    Varia RTL515 for £129.99
    link to wiggle.co.uk

    Vector 3 (dual sided) for £599.99
    link to wiggle.co.uk