Heads up: Stack of February Sports Tech Sales


Every once in a while the sports tech sales world syncs up.  Kinda like one of those crazy synchronized spin bike performances (yes, you need to check that out if you haven’t).  For whatever reason, today kicked off a wide swath of sales from numerous folks: Garmin, GoPro, Fitbit, TomTom, and Scosche.

So why the sales?  Well, I think we’re seeing some of those companies adopt slightly different sales strategies for 2017 – aiming for less ‘big bang’ type sales, and more frequent smaller sales.  If you look, for example, at these deals, they virtually identically match what was offered over the Black Friday-Christmas sales just two months two.  Like Groundhog Day.  And then there’s TomTom, which is basically perpetually putting products on sale.  They’ve conditioned all of us to never buy their stuff unless it’s on sale (to be clear though, the Spark 3 watch series is a great lineup).

None of these products are considered old, and nobody would expect any replacements of these specific products anytime soon.  This is purely drawing in interest in the traditionally quiet February time period.

In any case, here’s the listing of active sales over the next few weeks – all of which started earlier today.  Note that different companies have different end dates, with the Scosche sale ending soonest, on Wednesday.

ProductSale PriceAmazonOther siteSale Notes
4iiii Precision Ride-Ready Power Meters - 14% off$258This includes the Shimano DuraAce, Ultegra, and 105 units, at between 11-14% off depending on which exact model you select.
Amazon Halo View - 38% off$49Look, this thing isn't even shipping yet and it's already 38% off. But hey, if you want a good deal on a pre-order product that we don't know much about yet, then here ya go! I have ordered one, and will review it once it comes in.
Apple Airpods (2nd Gen) - $44 off
$114These aren't quite the newest generation (those came out a month or so ago), but they are $44 off, and the one I personally use myself.
Apple Airpods Pro - $53 off
$197Though, this price fluctuates as low as $159, so double-check the latest price to be sure it's now ower right now.
Apple Airpods Pro - $60 off
$159⚡ By far the lowest price to date for this unit. Previously hovered around $179-$199
Apple Watch SE - $40 off
$239This isn't quite the lowest price, but is close for the Apple Watch SE. And perhaps more interestingly, my testing over the last year (I continue to use it, including much of the late summer/early fall timeframe), shows that Apple has clearly worked on improving accuracy of it, with it being far more accurate in GPS than a year ago (HR continues to be very good as it was a year ago).
Beats PowerBeats Pro Wireless Sport Headphones - $70 off
$179⚡ I like the PowerBeats Pro with the over-the-ear design, for more security in workouts. I use these as well as my Beats Studio Buds (and have used the PowerBeats Pro ones longer). $70 off is a solid deal.
DJI Mavic Mini Fly More Combo Kit - 24% off$399
Elite Direto XR Smart Trainer- $140 off! (In Stock)
Elite Suito-T Smart Trainer - 10% off!
$799 (incl cassette)
$722Note: The Suito-T is the same exact trainer as the Suito, except without the cassette pre-installed.
Elite Tuo Smart Trainer - 7% off
Fitbit Charge 5 - $50 off
$129This is the first time we've seen the newly released Charge 5 on sale. Also of note is that just this week it got ECG support via a firmware update, and Fitbit Daily Readiness score via firmware update.
Fitbit Sense - $100 off!
$199This is the lowest price to date for the Fitbit Sense, and makes it a deal you should definitely consider versus the Fitbit Versa 3 for the same price (no, really, there's no reason to get the Versa 3 at the same price).
Garmin Fenix 6 Pro Series - $250+ off
$399⚡⚡ This is the biggest deal we've seen on the Fenix 6 Series to date, making it an incredible deal for a watch this full-featured. the base units start at $349, and the Pro units start at $399 (seriously). Pro models have maps/music/wifi, while the base doesn't.
Garmin Forerunner 745 - $100 off
$399⚡ This is a solid deal on a very capable watch. More notably, it's also the watch I primarily use as my daily sports tracking watch. While it doesn't have the onboard maps of the FR945, since I'm not traveling as much, it doesn't bother me. Of course, keep in mind that with all the Garmin units on sale, the price differences to map-inclusive units aren't very much.
Garmin HRM-DUAL (ANT+/Bluetooth Smart Strap) - $15 off
$56⚡ This is one of my go-to straps these days (ANT+ & two concurrent BLE connections). It's floated on and off being on sale, but this is about the lowest we've seen it.
Garmin HRM-SWIM Strap - $45 off!$54This is the slightly older pool-focused HRM-SWIM strap. It's really just designed for the pool and to get accurate HR data. These days it's been replaced by the HRM-PRO, though even that doesn't quite have the same stickiness level as the HRM-SWIM did.
Garmin Instinct - $85 off
$165⚡While this isn't quite as good as the $149 prices we saw a week or so ago, it's still pretty solid. Note that different colors vary slightly in prices.
Garmin Instinct Solar - $87 off
$312There's also the non-solar version for $169, but keep in mind that's got significantly different features. In many ways, the Garmin Instinct Solar is kinda like a Garmin Instinct 2.0.
Garmin RD Pod (Running Dynamics) - 11% off
$62Ok, this is a pretty minor deal, but I noticed it so...figured I'd pass it along. Allows you to get not just Running Dynamics metrics, but also running power, on Garmin devices (not all devices, but most devices).
Garmin Varia RVR315 Radar - $25 off$125This variant doesn't have a taillight, so it's a bit smaller as a result. Same radar tech though, and compatible with Garmin/Stages/Hammerhead/Wahoo bike computers.
Garmin Venu 2S - $50 off$349This is the first time the Venu 2 has been on sale since its announcement this past spring. It's not a huge deal, but hey, $50 is $50.
Garmin Venu SQ - $30 off!
$199/$249 with Music
Garmin Venu SQ - $70 off
$199/$249 with Music
$129This is by far the lowest price we've seen, at $129USD, or $179 for the music version.
Garmin Vivoactive 4 - $70 off
Garmin Vivoactive 4S - $80 off$219
GoPro Hero 10 Black - $50 off
$449Amazon now has the Hero 10 Black for $50 off the retail price of $499. This does *NOT* require the GoPro subscription (previously called GoPro Plus). However, if you want to subscribe to that, then you can get the camera for $399 instead. Food for thought. Either way, the Hero 10 has become my daily action cam (well, actually, I bought two of them).
GoPro Hero 9 Black - $50 off
$349This price makes it a reasonably good deal, and about $100 cheaper than the lowest GoPro Hero 10 price (if you're not a GoPro subscriber). The changes between the Hero 9 and Hero 10 for most people are fairly minor. Whereas if you're pushing the limits (either spec-wise or sport-wise), then the Hero 10 can be worth it.
Google Nest Mesh WiFi Router - 30% two-pack$200These are the WiFi mesh access points I use both at home and the DCR Cave. Love them - I don't need to dork with them, they just work. Ironically enough, I literally just installed another one at home tonight (Nov 20th, 2021) to provide better coverage in a dead spot in our 100 year-old home, for realz.
Insta360 GO2 Action Cam - 13% off$269Both the 32GB and newer 64GB versions are on sale, with the 32GB version being $269 as opposed to the usual $299
Insta360 One R Action Cam - 15% off$467The entire lineup of Insta360 One R action cams are 15% off, including the 1" and 360 variants. Overall it's a good cam with good picture clarity (I've mainly used the 1" 5.3K variant), but I find the software really lets it down.
Little Tikes Pelican Explore & Fit Cycle - 15% off$134So, the Three Peanuts (girls ages 2/4/5) have been testing this the last week, and so far, they love it. It's silly simple (there's no real connectivity here), and the videos they ride with are also absurdly laughable. Yet, they love it. Seriously, they fight over it. In-Depth review coming very very shortly. Until then, it's on sale.
NordicTrack S22i Indoor Cycle Bike - $700 off$1,499This is considered the primary competitor to Peloton, and is generally rated/reviewed very highly. Note that I have not reviewed this bike, or ridden it. But I figured I'd mention it here in case folks are looking for a deal on it. With Peloton's new pricing, the base prices are basically the same - $1,495 for the Peloton Bike. Sorta like politics, people prefer one brand or the other. Also like Peloton - it DOES NOT support any open standards for apps like Zwift, TrainerRoad, etc... Do NOT buy it (or Peloton) for that purpose.
NormaTec Pulse 2.0 Leg Recovery System - $100 off!$799While this isn't something I've personally used, I know a ton of you do very much love it. Go forth!
Ooni Fyra 12 Wood Fired Outdoor Portable Pizza Oven - 20% off$279⚡ I love this thing. We use it for more than pizza too, notably steaks (to get a really crispy sear). But a lot of pizza. It's completely portable, even easily fitting on our cargo bike. Note that I went with this model, the cheapest one they make, as I realized that buying the higher-end models that that support gas didn't make much sense for me. I have a gas grill already (and could easily just put a stone on it). Similarly, while a large 16" is appealing, realistically I've found this 12" more than enough for pretty substantial personal pizzas (and it makes it easier to handle). Full in-depth review pretty soon.
Peloton Bike+ is $200 off$2,295This is a solid deal for the Bike+, following a $350 off deal over Black Friday. Both my wife and I use both the Peloton Bike+ and the regular Bike (one at home, one at office) on a weekly basis. We like both. The Bike+ is more accurate than the regular bike, and also has a bigger screen and automatic resistance control. That said, the core Peloton experience isn't any different between the two - it's the same platform there.
Polar Grit X - $110 off
$340This is for certain editions (namey the white ones at the moment). Keep in mind the Grit X Pro came out a month or so ago, so that may limit new features for the Grit X going forward.
Polar H10 Chest Strap (Dual ANT+/Bluetooth Smart) - 11% off
$78This is one of my main chest straps I use as a reference device in testing. Works great!
Rode Microphones Wireless GO II Mics - 20% off$279These are the mics that I use day in and day out for virtually everything, but most notably, when out running/riding (and all my crazy drone wind tests). I used to use the Wireless Go (original) system, but this is great because it has memory in it. So I can record audio on this, and then match it up with the footage later - ideal if I've got GoPro's or drones or such that may not have great on-board audio by themselves. Note that Amazon says this is 20% off, but I think it's more like $20-$30 off the regular price, unless the price has gone up substantially. Either way, I love them.
Samsung Galaxy Buds Plus Wireless Earbuds - 33% off$99
Samsung Galaxy Watch 4 Classic - $50 off$299This is the latest edition that came out this past summer/fall, now on Wear OS, and the first time we've seen a notable sale on it. While the Watch 4 Classic has a few quirks, I'd argue it's the best wearable Samsung has made to date.
Samsung T7 Portable SSD 1-2TB - 24% off$129I use a small fleet of these T7 SSD's for various video projects, alongside the Sandisk SSD's. I literally have one of each color, just to keep things simple. They work great for quick storage.
SanDisk 1-2TB Extreme PRO Portable External SSD - 50% off$129⚡This is one of the two the high speed drives I use to store the footage I'm actively video editing so that I can edit it on both my iMac at the office, and then my MacBook when traveling or at home. The 2TB version is $229 (50% off).
SanDisk Extreme Pro 256GB MicroSD Card - 39% off!$43⚡I use this card in both 128GB and 256GB variety (but mostly 256GB nowadays), and it's perfect for all my drones and action cams, easily recording 4K/60 and 5K/30, as well as 5.7K without trouble. I often pick up these cards when on sale like this, so I have them for later in the year when not on sale. // Update: Since this sale has begun, I've bought 6 of these cards to stockpile for future action cam/drone testing.
Saris H3 (Hammer 3) Smart Trainer - $240 off!
$860⚡⚡ One of the top three trainers, but by far the top trainer on the market for ERG mode (so if you're a TrainerRoad user - this be the one!).
Skydio 2 - $400 off
$949⚡⚡ This is a pretty incredible deal. First, because it's really the first time it's been on sale. Second, because it's $400 off. And third, because it's actually in stock. It's by far the best drone for sports action footage, as it's fully autonomous. It's less ideal for general drone cinematography, however. So you kinda have to decide what you want out of a drone. But for sports, this is the one.
Suunto 5 GPS Multisport Watch - 40% off!
$179⚡ A very strong deal for this complete multisport watch that I really like. Well nailed on price here.
Suunto 7 Wear OS Watch - 42% off
$229⚡ This is basically the lowest sale price we see for the Suunto 7 Wear OS powered watch. At this price, I'd say it's worth picking up, assuming you know the battery limitations and Wear OS version end of life limitations (meaning, this unit won't see any new versions of Wear OS).
Suunto 9 Baro Series - 40% off
$599 (non-baro is $499)
$369At this point the Suunto 9 Baro has been surpassed by the Suunto 9 Peak. Still, if you prefer a bigger watch, it got most of the firmware updates of the Suunto 9 Peak anyway.
Tacx NEO 2T Smart Trainer - $150 off! (In Stock)
$1,249⚡ This is a very rare sale for this trainer, if you're in the market, I wouldn't wait around for these units to disappear. Note it was slightly less on Black Friday at $200 off, but hey, a deal is a deal at this point.
Wiral LITE Cable Cam with Remote - $100 off$299I've been using this nifty cable cam system for years with various action cameras, phones and small mirrorless cameras. It's not an everyday use item, but I do pull it out a handful of times per year for very specific/special shots through the trees (or the studio) where drones can't easily go. Defnitely more in the photo-geeky camp, but that's the camp I live in.
Withings Body WiFi Scale - 12% off
$52I've always had a soft spot in my heart for the Withings WiFi Scale, they were the first in this category a gazillion years ago, and frankly, they're still basically the best in terms of partnerships and simplicity. It just works.

So basically – consider the above some Valentine’s Day sales or something.  Just to provide some brief insights on a few of these products:

Garmin: This sale is somewhat modest, though does touch on more of the broader reaching products for them.  The Vivofit 3 being the baseline Garmin activity tracker, whereas the Vivosmart HR+ is their GPS-enabled activity tracker band with full smartphone notifications, music control, etc…. The Vivofit Jr. is the kids variant, which is surprisingly cool (and the feedback I’ve been getting from parents with kids old enough is also surprisingly strong).  Unfortunately, The Peanut is still a bit too young at 7 months to be using it.  The best deal here, in my opinion, being the Vivosmart HR+.

TomTom: I wrapped up testing of the Spark 3 over the last few weeks, and just need to write up my thoughts and take some pretty pictures.  But overall I’m pretty happy with the usage of it.  The new 24×7 HR pieces added with a firmware update last year are much cleaner now with the updated app.  The optical HR seemed OK at a glance, but I haven’t run the numbers through the analyzer yet to dig into any nuanced issues.  More on that in my in-depth review.  Still, the baseline watch especially is really the best deal out there in sports tech at $99.

GoPro: These deals are ‘credit’ deals, meaning you get back credit at a retailer.  GoPro isn’t a fan of straight-up discounts on their products.  Out of the three cams on offer, my favorite here being the Hero5 Black.  It’s more or less my day to day action camera, except when I’m shooting something with data overlays (in which case I use the Garmin VIRB Ultra 30).  The reason for siding with GoPro as my daily driver? Simple: Fully waterproofed without a case.  I just don’t have to think about it.  Though, from a sports-focused standpoint, the VIRB Ultra 30 pretty much slaughters it in functionality.  In any case, you could pick up that Hero5 Black and then with the $60 credit you’d only be a couple of dollars short in picking up my favorite GoPro 3-way Pole, or three extra Hero5 batteries.  Not too shabby.

Fitbit: The Blaze got some nice updates over the past little while, including legit smartphone notifications (finally!), as well as a pretty solid update on the mobile app side.  Both of which are worth noting.  Of course with the Blaze you’re really buying into the Fitbit social ecosystem more than anything else.  Do keep in mind the Fitbit Blaze doesn’t have GPS built-in, but rather uses your phone’s GPS (which Fitbit cleverly calls ‘Connected GPS’).  In either case, if you pick up a Fitbit unit, the winner deal here is that accessories are 50% off for both the Blaze and Alta.

Scosche: This is simple – it’s $20 off, and remains my ‘most favored nation’ status for an optical HR sensor.  The fact that it’s dual ANT+ & Bluetooth Smart means it works with basically everything out there these days.  And the accuracy is unbeatable from an optical HR standpoint (in part because it’s typically strapped on your upper arm).

So there ya go – just a quick bit of coverage on these sales, in case folks are looking to pick things up following the frenzy of the holidays.  And for everyone else, I return you to your normally scheduled postings.  Except, you know, minus any actual schedule.  I mostly just float with the wind.

Oh – and obviously – if you use the linkage above you help support the site and increase your awesomeness.  And everyone wants to be awesome…especially going into a Monday.

Thanks for reading!


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  1. robert day

    I’m looking at the New Balance RUNIQ android watch . Looks interesting . I would be coming from the basic To Tom runner . I was going to grab the Garmin 235 as it would be a great upgrade for me for marathon training . The only reason I held off was because of this New Balance watch . Have you had a chance to see it in Las Vegas ? Any thoughts ? Are you considering reviewing it ? Thanks .

  2. David

    Ray: is it your feeling that the Vivofit and Vivosmart line is an “update every year” line or since we saw the HR+ and Vivofit 3 we won’t be seeing updates any soon… wondering if this is just clearing inventory for new models…

    • I don’t think we’ll see a new Vivofit variant soon. I could see something like end of year (September timeframe). And probably the same for Vivosmart HR+. Basically, at this point they’ve got a pretty competitive product, so waiting a bit makes sense.

  3. Adam

    Target.com is selling the Vivoactive HR+ for $149

    link to target.com

  4. Goran

    This is a US-only sale?


  5. Brian

    Still rocking my Garmin 910xt (although the altimeter has gone out on it.) I do use it to race with an because of that I have the quick release kit. I know the 920xt has that same kit but the 735 doesn’t. My question is do you see a replacement coming out for the 920xt that I should wait for or do you think there will be a quick release coming for the 735? Don’t want to put money into something that is just going to be replaced in a couple months. But really like the quick release.

    • The quick release is the tricky part, since it took them forever to create one for the Fenix3, and there’s still no current plans for the Fenix5 (illogical to me, given tri is a big target market).

      I think the bigger question is where/how a FR920XT would fit into the overall landscape.

    • Patrick Utrecht

      Since Ray doesn’t like to talk about rumors, or he’s under an Non disclosure agreement, let me refer you to some early rumor talk about the 935 (replacing the 920) link to appelmoessite.wordpress.com Mind you, this isn’t official news but it’s likely that an announcement will be coming, seeing this ‘appelmoessite’ had the same early intel about the fenix 5.

    • Craig Hoskin

      PS. With your altimeter problem … try washing/soaking in warm water with soap, and a brush with a toothbrush, the two small holes for the altimeter on the back of the watch. Worked a treat for mine.

    • Brian

      yeah the quick release is a killer for me. I may have already been into the 735 otherwise…

    • Brian

      Interesting Patrick…thanks

    • Brian

      Thanks Craig I have tried just about everything including contacting garmin and they said I could send it in an have it fixed or received a refurb for $100. The watch still works just don’t get my elevation info and here in MN that isn’t a complete deal breaker…Thanks for the suggestion though.

  6. fisao

    Every time I come to your site, I learn a little something or other, but your link to the synchronised spin bike thingy…awesome, It made me laugh out loud and I thank you very much for this tidbit 🙂

    minor rant on/ regional sales suck! / minor rant off

  7. Matt

    Does the Rythm+ work as a Bridge?

  8. Scott H

    Any indication from Garmin they might match GoPro’s promotion with the Virb Ultra 30?

    • I haven’t seen anything there. I’d agree that a well-designed VIRB promo could go a long ways. I can’t think of the last time we’ve ever seen any VIRB promo. Maybe in that very first year there was one. In the second year, there were cases where once the products left MAP Policy (Minimum Advertised Price), we saw some crazy good deals. But that’s more on the retailer than Garmin at that point.

      I’d think something like a $299 for 7 day sale would go bonkers. But…what do I know. 😉

  9. Peter

    Few hours ago our 11,5mo old baby girl Nina made first 10 steps alone.
    As we are Garmin positive family, I think it should be cool to be able to track her progress …
    Do you think buying Vivofit Jr is for birthday is a totally stranbe idea of fanatic Dad? 🙂

    • Molly G

      The Vivofit Jr is designed for kids aged 4-9 and the band is not adjustable. I would not recommend buying this for a 1 yr old.

  10. Marcel

    I had the Scosche in my cart… at Clever Training no less (Amazon doesn’t offer the $59 price anymore), and then I hit the shipping cost wall. It has happened more often, but after a while, I forget, and I try again, and I cancel again. A 50% shipping fee, which is what the flat rate amounts to this time, is just silly for such a light item. That is the one thing preventing me from ordering at Clever Training – wish they would do something about it. I don’t mind paying actual shipping costs, but this is nonsense.

    • Hi Marcel-

      Sounds like you’re trying to ship from US to Europe or similar. I do agree the shipping fee is a bit wonky for the size of this particular item. Most times the flat-rate works out, but in this case for such an inexpensive and small item…not so much. I’ll poke them about seeing what can be done longer term.

      Note that you can also purchase from CT UK though, which may help a bit. Though no sale there unfortunately right now (but there is still the 10% deal).


  11. Dan Morse

    I bought the Scosche but find it horribly unreliable. In the 6-7 months I’ve been using my Garmin HR chest strap I’ve only had one ride ruined (from a HR measurement standpoint anyway) by it. In a couple weeks on the Scosche, I’ve lost 3-4 times as many. I let my wife use it, but it literally only works half the time. Thinking of getting a Tickr in order to get ANT+/BLE. Here’s one of the rides my wife did with the Scosche on. It defaults to 72 when the connection drops.

  12. Jessica Lister

    Any idea if the Fenix 3 or Fenix 3 HR will drop in price with the Fenix 5 hitting shelves soon?

  13. Nancy

    I am not what one would call a young runner and I like simple-to-use gadgets. I had a Garmin runners watch which I may have used 40 times and now the battery dies after 45 minutes and that is after a full charge. I would like to buy a very simple user friendly watch that has distance, time and pace per mile. Heart monitor would be a bonus but not necessary. Any suggestions. Thanks so much.

  14. Tom

    Just noticed Amazon has the Garmin 235 (Black) on sale for $269 (marked down from the usual $329). Maybe this is old news… but I just noticed it.

  15. Pablo

    There is a better deal on the Scosche Rhythm+ on their website, I think the best deal so far $50.39 using coupon SCOSCHE37

    link to scosche.com