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I’m DC RAINMAKER…
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So crazy! I nearly signed up this weekend for this event. I was going to try to talk my brother in law in joining me… So glad I didn’t!
Great write up as always Ray. I am still seriously unimpressed with this whole thing. I was signed up for DC Tri and the 70.3. Now I am left with one main race – Nations – which last year was messed up by weather.
The total lack of any communication from WSEM (who seem most at blame) or WTC is an appalling example of customer service.
And if WSEM is shutting up shop, then we’re also left with no large-scale tri organizers in DC. There are some great operations putting on events in the region, but none in the capital city.
… oh, and interesting that you’ll be in London in early August for those little races. I’m going to be there too. Will you be taking the bike along for the trip?
That’s a horrible venue to host a big event like a 1/2 IM anyway!! Glaf it got cancelled or it would have been another Hot Chocolate 10-miler!
I was not participating in this event, but I was planning on volunteering so that I could experience a half ironman before entering one in 2013. There appears to be one this fall in Cambridge MD.
Brodsky is sketchy, sketchy, sketchy.
link to wjla.com
Brodsky is a sketchy guy.
People that run triathlons are crappy businessmen without customer service departments.
The dark overlords at WTC didn’t get a head’s up when one of their franchisees bailed.
Where’s the news here in this again?
thanks for the post ray. sad no matter how you look at it.
Tommy W.,
I can assure that the triathlon production companies and race directors I deal with in North Carolina are fine people, with excellent customer service. I’ve dealt with one company in VA as well–same great quality of service to the athlete.
For example, last year’s 2011 White Lake (NC) Half-iron Triathlon(first week) encountered dense fog–something which had never occurred before in the many races years prior. The race director kept the triathletes constantly informed about the delay (how long it would be), in the hope that the swim leg wouldn’t have to be cancelled.
Unfortunately, the fog didn’t lift in time before the lifeguards/water safety folks had to leave and permit expirations would be a problem, so the race was changed to a time-trial start directly into T1 (sort of a duathlon). Then the race production company sent each entrant an apology and explanation via email (and on the website), and offered each entrant a heavily discounted entry (I think 50%) into the next week’s half-iron race at the same venue.
The “contract” that entrants accept allowed the race production company to cancel race with no refunds. Nowhere did it say anything about discounts. And yet, these folks held the best race allowable in the conditions and then gave a discount to a replacement race (which happened to be identical).
I believe that smaller production companies are much more in touch with the triathlete, especially the Joe and Josephine Sixpack age-grouper who are the real life-blood of the sport. Many of the owners and employees of these companies are triathletes themselves–they know how they want to be treated!
I am sorry about your experience. But I think you should give a smaller company a try–you will probably find a big difference!
Kindest regards,
alan
yucko@alum.mit.edu
Hey Folks – Greg Hawkins with Set Up Events here. Just so everyone’s aware, Set Up Events has the Battle of the Potomac Sprint distance triathlon scheduled to take place at National Harbor on Sunday, September 30 at 7AM, as part of our Maryland Triathlon Series. Top of mind for everyone we’re working with at National Harbor and PG County is to NOT have a repeat of the Hot Chocolate debacle. When we looked at the venue 2 years ago we knew going outside the National Harbor property would have been TOUGH, which is why our bike and run courses are basically contained within the property. National Harbor is a great venue and we communicate with their Event Mgmt and PG officials weekly. However, with National Harbor essentially being an island, consideration of the appropriate event type/distance/capacity has to be taken into account to ensure a successful race. Ignoring any of these factors invites disaster.
All of us in the race production/management business know how much work goes into putting on an event, no matter the size or location, and the uniqueness and high-visibility of a location like National Harbor adds an entirely different set of challenges. No one likes to see events cancelled or go poorly, it is bad for the industry’s image and wreaks havoc on athletes’ schedules. It is unfortunate that the cancellation occurred, but for triathletes who were looking forward to racing at National Harbor, we have our event mentioned above. For those who are now scrambling to find a half-iron distance event, we have a half 40 minutes south of DC at General Smallwood State Park on October 13 and another in Williamsburg, VA, still within driving distance, on September 8. We even have an international distance event in Culpeper on August 4. Hopefully, athletes can readjust their race calendars, re-direct their training investment and get to one of these nearby events. Just wanted to keep everyone up to date as they react to the 70.3 cancellation….thanks.
Here’s another interesting take, as it pertains to WTC in general:
link to runningprofs.blogspot.com
“But for the brand, all WTC offers for your $650+ entry fee is a chance to go to the world championships in Kona, and that doesn’t mean much to most of us. So the market is becoming saturated and consumers are becoming savvy. Considering that long-course triathlon got big in the early 90s, that’s 20 years of market dominance before going the way of Microsoft.”
Excellent research and analysis, Rainmaker. As they say, “Brodsky of using his position for personal gain.”
Great post Ray!! WTF owns the race. Period. The ULTIMATE responsibility falls on them. “Not informed” “shocked” use whatever adjectives you want to describe WTCs reaction. It doesn’t matter, they should have released something on their Facebook page or twitter account AT THE VERY LEAST. Just one more reason to consider REV3 or some other up and coming brand… The only redeeming quality WTC has left is Kona. I see idiots with the M Dot tattooed on their calf and I just laugh. Its a brand people! They ought to go out and get a Nike, Under armour and ESPN tat while they are at it. Open your eyes people, this is just another cluster F brought to you by the WTC… We Take your Cash
Some smart enterprising town in the area should contract with WTC or with one of the local race production companies. Take adavantage of all those idividuals that have tickets and hotel reservations for the area that can’t be refunded. I too signed up and have trained, but I live in the area and so it won’t affect me financially as hard as others.
Hi DC Rainmaker,
Can you send me an email regarding this article?
Thanks,
Michelle
Hey michelle!
Hi,
I live in DC and I heard Chuck Brodsky on the phone today in a public place discussing the cancellation. What I gathered and inferred from listening was the following:
1) The National Harbar triathlon was cancelled because WSEM would lose money if they held the event because not enough people signed up.
2) Chuck was upset that he didn’t enough “support” from WTC. He didn’t go into details, but I’m guessing he wanted more marketing nad promotion from WTC and viewed this as one of the main reason’s why not enough people sighed up. His opinion was that WTC viewed WSEM’s event as competitive with the WTC operated triathlons as the number of people willing to do a 70.3 is relatively low and every racer in the National Harbor event is somebody who doesn’t enter another WTC event.
3) Chuck probably cancelled in such a way to spite WTC for not supporting him enough. Because WTC owns the Iron Man brand, they will receive some negative publicity from the cancellation which was his “payback” for not getting enough support.
Overall, my impression of him was that he was sketchy.
The WTC has a CEO and President, and what does that tell you? They are only out for $$$$$. That’s the bottom line!!! They truly don’t give a rat’s ass about their customers. They have a highly rated brand and they will do whatever it takes to squeeze every penny from that brand.
This is why I choose local races. I will not spend money on airfare, hotels, food and anything else.
Richmond Multi-Sports has a excellent field of events that are reasonably priced and well managed. I will always pick the mom and pop type operations over the bigger brands.
when do i get me refund? and $50.. really? thats nothing to help with the hundreds of dollars most people spent possibly with non refundable hotels/etc.. I am thinking about going to Augusta GA ironman, but hotels are already booked up, an its going to add about.. $500 more dollars to my costs.. not really sure if the M dot brand is worth the hype after all this and no accountability from them
This comment has been removed by the author.
This is Chuck Brodsky.
DCRainmaker thanks for keeping the conversation alive. And thanks to all those for coming forward with their thoughts and sharing their comments openly.
The Ironman 70.3 National Harbor Triathlon was cancelled because not enough athletes were registered for the event.
Ironman asked us to stay silent, not post anything on social media and not send out any press releases so that the damage to Ironman’s brand would be minimized. We were fools to agree and that was a big big mistake on our part.
We should have communicated immediately and told you the reason from the start. We were definitely wrong not to do so and apologize. The six figure financial loss from the event was more than we could manage.
May 10, 2012 4:44 PM
Chuck,
Why did you pull the plug so early. It is only May? There was plenty of time to get spots filled. As an individual who has done marketing/promotion for some prestigious long standing triathlons I have to say I didn’t see you guys reaching out much. Sticking the Ironman brand on the race doesn’t make people sign up if you don’t have history. Creative marketing that creates call to action does. Best of luck with future events – Justin
Ray – Great work, as always. You truly represent the general population of triathletes on most of these issues.
As for Mr. Brodsky and WSEM, I’ve always been very impressed with him, his staff, and their events. Very unfortunate that this has happened and I’m amazed that this event would not be a huge success and sell out far in advance.
Chuck – Best of luck to you.
To Anonymous that posted the following:
“Hi,
I live in DC and I heard Chuck Brodsky on the phone today in a public place discussing the cancellation. What I gathered and inferred from listening was the following…….
Overall, my impression of him was that he was sketchy”
I don’t know what is sketchier, a person actively eavesdropping on another person’s conversation, then deriving speculations from the conversation, and furthermore, posting these speculations on this blog…..in my mind the person that posted this comment defines “sketchy.” Nothing like the pot calling the kettle black.
Here you go, got today in my email at 5:30PM. Though I still find it amusing that Pocono Mountains Half IM is offering $65 while the “official” voucher is $50 off.
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Dear Athlete,
The Ironman 70.3National Harbor Triathlon was cancelled because not enough athletes were registered for the event.
Initially we kept quiet because Ironman asked us to stay silent, not post anything on social media and not send out any press releases so that the damage to Ironman’s brand would be minimized. We were fools to agree and that was a big mistake on our part.
We should have communicated immediately and told you the reason from the start. We have nothing to hide from the truth and were just initially intimidated by Ironman’s request.
We apologize.
Chuck,
Why did you also cancel the always well supported dc tri?
I was really hoping that this would succeed in its first year and become an institution.
After the Hot Chocolate fiasco, I decided to sit this one out and let others be the guinea pigs. I wonder if a bunch of other people had the same thought.
I’ll be curious to see if there’s any further word from WTC about this. I’m relatively new to triathlons (~2y), and this is the first negative thing I’ve heard about the IM brand.
The explanation given for cancelling the DC Tri was that they were unable to obtain park permits. I find it inexcusable that none of the registered athlete’s were told that permits had not been obtained. The race website gave no indication that the race may not be held. I have already booked a non-refundable hotel to DC for the race…and the race director (WSEM, Inc) has refused to reimburse me for this hotel. Horrible customer service by both WSEM and WTC! I will not soon forget this…