Oura’s Mind-Bogglingly-Good Failed Ring Experience

I don’t tend to talk about customer service bits much, unless they get so bad that enough people e-mail me that I have to look into it. The reason is relatively simple: It varies a ton, especially (and often) by geography, product groups, exactly what someone’s unit broke, etc… Still, there are general trends I’m aware of at each company.

And, in fact, one such trend (currently) is the use of AI chatbots for support. Everyone wants to use them to try to stall you from talking to a real person (which costs real money), but most of the time, it just wastes your time and frustrates you.

Which is why I decided to write this post. Because for the first time in the history of the universe, an AI support chatbot was actually good. A week or so ago, I had finally gotten frustrated with my Oura V4 ring having a battery life lasting little more than a day (I bought it last October 2024, so barely a year old). I had noticed it was requiring an awful lot of charging over the course of the fall, but it wasn’t really my primary go-to device. So when the battery died…mostly shrug (just simply left me with less comparative data sets for sleep data).

In any case, I noticed that the Oura app had a support chat option, and I figured it might quickly escalate me to a human. It did not. Instead, in just over 90 seconds, it completed the task at hand and had a replacement unit being shipped.

So, Friday morning, I started the chat session, and simply noted it wasn’t lasting 36 hours (which was a best-case scenario, to be honest). It instantly responded that it had sent me an email to approve access to the account. I’m not entirely sure why it needed this since I was already logged in, but I’m guessing there’s some technical two-step that’s actually happening here behind the scenes. No biggie, took like 3 seconds. Within a few seconds of that, it spilled out this wall of text, basically saying they ‘discovered’ an issue with my ring, and it needed to be replaced.

As you can see, it offered to send me a new ring. It then asked if I was ready to proceed. Sure, and again, a few seconds later, it confirmed the exact model/size/variant, followed by the shipping address it had on file.

And then roughly a minute later, it said it was all set. This entire process, end to end, was barely 2 minutes long (including me going back and taking screenshots). No humans to chat with, no waiting for whatever, no long texting back and forth. No further explanation of the issue. Just me starting off with a semi-terse text and hoping for the best.

In the meantime, I let my existing ring charge, so I could make it through the night.

Now, by lunchtime, just a bit over 90 minutes later, I had already received an e-mail from UPS with my tracking number (directly from UPS). Super streamlined, not 5 duplicate e-mails. Just one e-mail from Oura summarizing the replacement, and one e-mail from UPS with delivery change/preference options/etc….

And by Monday at lunch (one business day later), the UPS man knocked on my door to deliver the package. To an island…in the Mediterranean! Most other companies that send stuff to me (with priority/press handling and humans involved) can barely make it show up in the same month, let alone the next business day. I unboxed it the next day and got things quickly set up in the app.

So far, the battery is doing well (as expected). Now, I would be remiss if I didn’t point out this is the second time I’ve had to replace an Oura ring due to the battery dying unexpectedly. Though last time I did it (in March 2024 with an older V3 ring), they also replaced it immediately – back then with human support intervention. In looking at the e-mail support chain, it wasn’t hard, but there was a whole lot of manual ‘find your serial number’ type steps involved (despite sending them my exact order number). So this is an improvement for sure!

Anyway, I just wanted to point this out. In a sea of crappy AI support experiences, kudos to Oura for sticking the landing on this one.

With that, back to editing other backlogged reviews.

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29 Comments

  1. Alex

    Ironically, I’m approaching 45 minutes in a chat with Google customer support regarding a Fitbit Ace LTE issue (under 1 year old but this might be the second replacement).

    • Belmont

      My experiences with Google customer support have been absolutely shocking. Weird for a company that should be well ahead of the curve in using AI for this kind fo stuff.

    • Skg

      Took 2.5 months of back and forth with Google (primarily “We’re investigating and we’ll get back to you”) emails to resolve a warranty issue this year. Nearly as bad as my all time worst experience with Garmin, which took 6 months, including finally getting a warranty replacement….shipped to completely the wrong address.

      Both interactions have definitely soured me on their respective companies. Good customer service should not be so hard, but both companies would certainly beg to differ.

  2. Phil S

    Hi Ray
    Will you be doing a review of the new Whoop bands. I’m considering a whoop or an Oura but I struggle to buy sports tech nowadays without a DCR review to inform my decision.

  3. Drew

    My Gen3 Oura ring got to a point where it would not last 2 days & then stopped charging altogether. Support was useless to try & fix the no charge issue (the internet helped me finally fix it). As for the battery, they best they offered me was $50 off a new ring. And I even bought the 2 year extended warranty (I was just past the coverage window). My size 9 ring was getting too small on my finger anyway, so I decided to buy a silicone ring. Then AMEX came out with a $200 credit offer on a new ring, so now I’m waiting for another $50 coupon to come along & I will get a Gen4 for basically $100.

    This post is just to say that YMMV on support. My experience was not as friendly as yours.

  4. Chris Zappala

    Someone has to do it, not intended to be pedantic:

    *Experience not “Experiance”

    • Richard

      Unless he’s put a I and an A in there on purpose for intelligència artificial in Catalan (sorry I don’t have a Mallorquín translation)

  5. Matt Fieldwalker

    Over the years, I’ve had excellent Oura customer service a few times now.😮 It’s kind of surprising to get fast, good service when frustration is generally the norm.

  6. Jack

    I had a similar, but worse experience with Oura (same battery issue)

    The AI chat bot did not find an issue with the ring and instead just listed some useless troubleshooting. It was weirdly difficult to get a message sent to a real person, who DID find an issue and then sent a replacement ring. My problem is how hard it was to defeat the AI chat bot boss battle and get through.

  7. SteveK

    Oura’s AI for food logging is shockingly good as well.

  8. Jordan

    Would you be willing to ask/share the backend tech stack Oura is using for this experience? It would be helpful to those of us in businesses also wanting to improve customer service experiences. Thank you!

  9. Jan Hild

    Very clever AI assistant. In a heartbeat it recognized, with whom it was talking to.
    The famous gadget reviewer was on the line. And that’s why the service was top notch :)

  10. Fred W Janssen

    Yeah Ray. same situation for me,only I used the web site not app. but the bot took care of it. Awesome

  11. People complain about AI replacing jobs until they have to deal with customer service…

    • True. Though almost all of my AI chatbot interactions have really sucked. Obviously, it probably depends less on the technology and more on the restrictions the company has put in place.

      Which is pretty much just like customer service with humans. In the vast majority of cases, CS employees usually do want to help people, but are often hamstrung by penny-pinching policies that the company has put in place (or, IT restrictions).

  12. Miska

    I wonder if it went so smoothly because Oura has a lot of rings to replace ? So it was cost-efficient to setup an AI, instead of having their customer service swamped. I guess a human would be better at weeding out the frivolous claims to get a shiny new ring.

    I also had a v4 ring replaced after only 8 months. Same symptoms, same very efficient procedure. Another thing I appreciated with Oura, was that they sent a whole new package, so got an extra charger.

    Anybody knows what happens to the warranty (in Europe) when a ring is replaced ?

  13. Justin White

    This says way more about Oura’s ease of exchanges and their data collection. All the chat bot did was look up your info and see that the battery diagnostics indicated something wrong, and then lookup your ring size and check that it was in stock. A “dumb” webpage could have done the same thing, and for much cheaper on Oura’s end (everyone seems to forget or not know that AI is not free: takes energy and resources to train it and to run it).

    If they didn’t require you to constantly send diagnostic data back to them (can you opt out?), the chat bot would have likely been useless at solving this issue. Depending on the training it might have been able to ask you to turn on diagnostics reporting, or have you read the diagnostics and tell it, but it’s still more about Oura being ok with just swapping rings based solely on that diagnostic.

  14. Ken Jensen

    LOL. “… for the first time in the history of the universe, an AI support chatbot was actually good”.

    A slight exaggeration perhaps. Universe is big, right? In my mind drawing parallels to “The Hitchhiker’s Guide to the Galaxy”. And sitting here laughing.

    The Outa support example is an exceptionally successful result from AI, at least for the customer.

    Thanks for all the great content.

    • Andras

      “The Encyclopaedia Galactica defines an AI chatbot as a LLM apparatus designed to do the work of a man. The marketing division of the Sirius Cybernetics Corporation defines a robot as “Your Synthetic Pal Who’s Fun To Chat With.”

      The Hitchhiker’s Guide to the Galaxy defines the marketing division of the Sirius Cybernetics Corporation as “a bunch of mindless jerks who’ll be the first against the wall when the revolution comes,” with a footnote to the effect that the editors would welcome applications from anyone interested in taking over the post of robotics correspondent.”
      🙃

  15. Stan

    I had the same experience but repeated four times. Each ring would last slightly over a day before requiring charging. It was generation 3.

  16. frnkr

    Oura’s new Chief Design Director is a former Apple designer so expect more of good things to come. He has spoken a lot about the intensity and pace of how work was done in Apple and how it should be done everywhere but also about the customer experience importance.

    I think Oura is on its way to the greatness and also to a 100Bn valuation which means it will IPO in the coming years too.

    • Valuation

      100Bn valuation? Wearable devices are niche devices. 0 of my friends wear a smartwatch, smartband or smartring. 1 had an Apple Watch, but sold it.

      I would be happy of course if people started to wear these devices, but when will that happen?

  17. Kelly U

    Man, I wish Garmin was this efficient back when I was having an elevation issue with my Fenix 5S.

    I feel like they should have been able to run a search over a bunch of activities and seen that the routes that I normally ran and walked with 15-20 metres of elevation change over 5km had suddenly become routes with elevation change of 1600-1800 metres.

    Yeah, maybe ask me to clean the barometric altimeter sensor hole, but the effort involved with their support team – which included me sending video of a testing process that I’d had to activate, and sending them photographs of the result screens from the process seemed a bit much.

  18. Benny B

    Two thoughts:

    1) Had I been running Oura, I would have made sure that you were on the VIP list for customer support. All companies should have it for important customers anyway, and knowing your reach… A no-brainer.
    2) It’s interesting to know that they can check that it’s something wrong with your ring and that you should get a replacement. Understandable from an economical perspective, but you could wonder why they couldn’t warn you about it before you reached out to them… Probably there is a huge amount of such cases out there.

    • Agree on the 2nd.

      Though, on the first, as evidenced by all the comments here, seems like this is the norm for them. Lots of others have commented with identical experiances.

  19. Dave

    As anyone else who has worked for Apple will attest, two words loom very large in what’s expected of all work produced: surprise and delight. Looks like that’s being carried over nicely!