Tag Archives: Under Armour

Friday Tidbits: Endomondo to get shut down and MyFitnessPal sold off

It’s Friday, and that means it’s the time when companies dump bad news before the weekend. And no better weekend to do that than leading into Halloween or an election early next week. In this case, Under Armour delivers on … Read More Here →

Under Armour’s HealthBox: WiFi Scale, Fitness Band, HR Strap, and more!

Today Under Armour has announced a flotilla of fitness products, likely to take the cake for the most unique fitness products announced by one company at the show this week. They’ve done so by partnering with HTC and delivering a … Read More Here →

First Runs Impressions: Under Armour’s Speedform Gemini 2 Connected Running Shoes

Over the last few weeks I have charged a water bottle, charged a pair of sunglasses, and most recently – ‘turned on’ a pair of running shoes. As part of today’s HealthBox announcement, Under Armour is announcing the next generation … Read More Here →

Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo

A bit of background: Apparently someone at Under Armour had a bit of spare cash lying around today, and decided to go on a bit of a pre-Valentine’s Day spending spree.  Today, they bought not just MyFitnessPal, but also Endomondo.  … Read More Here →

What the acquisition of MapMyFitness by Under Armour really means for the industry

The company behind the platform: Despite most Internet apps running small operations, MapMyFitness is hardly small from an employee standpoint.  As of Tuesday it counted 101 employees, with 31 employees in Denver, and another 70 employees at its headquarters in … Read More Here →