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I’ve been delivering a session at the ANT+ Symposium now for 4 years. Kinda crazy. While technically the ANT+ Symposium is focused on ANT+, the reality is that almost every major player in the sport technology world is there – talking about all sorts of sports tech. Be it hardware makers or software companies, most send some sort of contingent.
In fact, despite thoughts to the contrary – this year was actually bigger than last year, with more companies represented and more folks there.
In the past, I’ve delivered a session that was sorta a ‘State of the State’ type speech. A bit of ‘The Good, the Bad, and the Ugly’. In other words, I iterated through different topic areas that I wanted to discuss and broach with the greater sports tech forum. Much of that was based on feedback from readers. Be it things companies did well, and those that they needed to work on. None of it limited to ANT+, everyone and everything in the industry was fair game.
This year though it was time to change things up. So instead I delivered a session on how to launch a product. Totally different, yet something I’ve totally wanted to rant on deliver for a while.
But that’s not all! I also did a panel discussion on sports tech usage with some really smart folks – but let’s not get ahead of ourselves yet.
Primary Session: How to launch a product
This first session is my dedicated ‘How to Launch’ a product presentation. While in theory aimed at companies, I think most consumers will be interested in how things really work. This is a bit of a ‘How the sausage is made’ post. I take very specific ‘case study’ examples from a number of recent product launches and walk through exactly what companies did that was right and wrong.
I talk about how and why a company can launch a product properly – and the discussion isn’t just limited to how I cover products, but how different segments of the media covers products.
My hope is two-fold:
A) That companies learn from some of these lessons and optimize their product launches to make it easier for consumers to understand the products.
B) That consumers become more aware of product launches and can spot when something is being paid for behind the scenes, or when information seems skewed or missing.
In any case, onwards – go forth and watch the sausage be made:
Like I said, totally different than years past – but honestly a bit more fun for me to deliver.
As an aside, a few times you heard me reference another presentation from Paul Wilke, that was directly before me. He gave a different point of view, one from a PR company’s standpoint. I’d highly encourage companies to watch it, but I think consumers can get a lot from it too.
For those that want to download a PDF of the presentation, it’s available here.
Panel Discussion: The Quantified Self: Capturing, Connecting and Interpreting
I’ll be honest, I’m not typically a big panel discussion kinda guy. Secretly…I kinda usually hate them. I find the questions and answers to often be awkward and forced. However, this turned out far better than I expected (actually I think it turned out quite good) – and I think we had some truly interesting discussions and insights. And I think all of us genuinely enjoyed discussing things and bouncing ideas off of each other.
On the panel was Jon Bruner (Data journalist and Editor-at-large for O’Reilly Media), Paul Dorotich (High Performance Coaching/Olympics team coach), Haley MacLeod (PhD candidate researching the potential role of technology in the lives of people with rare diseases). Hosting the discussion was Bryan O’Rourke. All of these folks had their own discussions, of which you can find on the ANT+ Video page (hopefully they’ll create a playlist of all the sessions). The full bios of each are here.
The panel discussion covered a lot of areas – but really focused on the data side of these devices. As well as pieces on accuracy and what accuracy really means to different audiences. For example for Paul as an Olympics coach it means one thing compared to Haley working with someone in a medical realm. We also discussed privacy and how that works in the platform-driven world of today’s fitness systems.
With that – here we go! Note, that there’s about 20 minutes of Q&A starting around the 40min marker.
Obviously, I don’t have any slides to share for this one – it’s PowerPoint free!
You probably stumbled upon here looking for a review of a sports gadget. If you’re trying to decide which unit to buy – check out my in-depth reviews section. Some reviews are over 60 pages long when printed out, with hundreds of photos! I aim to leave no stone unturned.
I travel a fair bit, both for work and for fun. Here’s a bunch of random trip reports and daily trip-logs that I’ve put together and posted. I’ve sorted it all by world geography, in an attempt to make it easy to figure out where I’ve been.
The most common question I receive outside of the “what’s the best GPS watch for me” variant, are photography-esq based. So in efforts to combat the amount of emails I need to sort through on a daily basis, I’ve complied this “My Photography Gear” post for your curious minds! It’s a nice break from the day to day sports-tech talk, and I hope you get something out of it!
Many readers stumble into my website in search of information on the latest and greatest sports tech products. But at the end of the day, you might just be wondering “What does Ray use when not testing new products?”. So here is the most up to date list of products I like and fit the bill for me and my training needs best! DC Rainmaker 2021 swim, bike, run, and general gear list. But wait, are you a female and feel like these things might not apply to you? If that’s the case (but certainly not saying my choices aren’t good for women), and you just want to see a different gear junkies “picks”, check out The Girl’s Gear Guide too.