TrainingPeaks Raises Prices Slightly, MyWhoosh Sets $1,000,000 Esports Race Prize Purse

Two quick Tuesday sports tech items for ya today, both involving money. One costing you slightly more money, but the other allowing you to make more money…assuming you can pedal hard enough.

TrainingPeaks Premium Price Increase:


TrainingPeaks has announced a modest 5% price increase, for annually subscribed users, taking effect from March 15th. The change increases the price from $119/year USD to $124.99/year USD. As with previous, TrainingPeaks charges in USD the same rate across all geographic regions, so the price increase is the same for all users.  Existing sales tax and VAT remains the same as they previously did.  This pricing change only impacts annual renewals and new annual renewals, it does not change the monthly price.

Having watched numerous companies change their pricing in recent months, TrainingPeaks appears to have done this properly. The most important bit? They actually sent out an e-mail to users yesterday, notifying them of the change (more than a month before the change takes effect). Here’s a copy of that letter:

E-Mail Title: Upcoming change to your annual Premium subscription price


Hi [Username],


Thank you for using Training Peaks Premium. We want to let you know about an upcoming price change to your subscription.


Starting March 15, 2023, the price for annual Premium subscriptions will increase from $119/year to $124.99/year.


Our teams have been hard at work bringing you great new Premium features and integrations to help you reach your goals stronger, healthier, and faster. This update will help us continue delivering even more to your TrainingPeaks Premium experience.


For more information about this change, visit our FAQs.


Thank you for trusting TrainingPeaks to help you achieve your next Peak Performance!

It’s been funny to see how many people forwarded this letter to me yesterday, all with some added commentary along the lines of “Here’s how you do price changes right”, referencing the proper communications here compared to Strava’s fiasco.

And I agree. Beyond that, they also sent out an embargoed note to the media ahead of time with clear details on the price change, and their willingness to answer any questions. They even have an entire FAQ about the price change with more details. Further, the first time paid/premium subscribers opens the TrainingPeaks app since the price change was announced, a pop-over screen explaining the change showed up. The same thing also occurs on the website. Legend is they also hired messenger pigeons, which should arrive in the coming days to your house.

So, just to recap, Training Peaks:

  • Increased prices by about 5% for annual subscribers
  • E-mailed all subscribers of the change immediately at announcement
  • Gave more than a month’s notice before it takes effect
  • Included a detailed FAQ web page with more answers/clarifications
  • Displayed a pop-over on subscriber’s smartphone apps with the details
  • Displayed a pop-over on their web-based training log with the details (in case you didn’t see it on the app)
  • Informed the media under embargo ahead of time
  • May or may not have sent messenger pigeons

As always, no consumer wants or likes a price change – but, I appreciate TrainingPeaks doing it right here. I’ve been a longtime TrainingPeaks user (as is my wife), albeit in our cases we’re both ‘under’ plans from coaches (meaning, the coach pays for the account).

MyWhoosh Prize Purse:


MyWhoosh, a cycling esports platform that aims to compete with Zwift, has announced a $1 Million (USD) prize purse for an event series they’ll be hosting next month. The platform claims this is the biggest pot ever offered for a cycling esports series, and I believe that to be the case as well. The race is an 8-day/7 stage race event, covering multiple routes and with multiple categories.

The company says that riders that apply to the race series “will be selected based on the performance data they submit”, and then “split into categories according to their level of ability”. The platform also says that “the final selection will consist of 120 of the best and most competitive riders who have followed the MyWhoosh verification protocol to ensure fair racing.”

MyWhoosh has their verification protocol published here (FAQ here), which more or less seems like a slightly tweaked version of what Zwift does for the variant they created in concert with the UCI.

The company has a boatload of payout categories for the race, broken out as follows, with prize money split equally for men and women:

– Top 10 Individual Winners
– Top 5 Team Winners
– Top 1 Youth Winner (Under 23)
– Top 1 Masters Category Winner (Above 50)
– Top 1 Sprint Winner
– Top 1 King/Queen of the Mountain Winner

Which, breaks out into much more detail as follows:

Category 1

Overall –

  • Individual classification:
    • 1st – $10,000
    • 2nd – $8,000
    • 3rd – $6,000
    • 4th – $4,000
    • 5th – $2,000
    • 6th – $1,000
    • 7th – $1,000
    • 8th – $1,000
    • 9th – $1,000
    • 10th – $1,000
  • Teams Classification
    • 1st – $42,000
    • 2nd – $35,000
    • 3rd – $25,000
    • 4th – $20,000
    • 5th – $10,000
  • Sprint Winner – $5,000
  • KOM/QOM Winner – $5,000
  • Youth Winner – $5,000
  • Masters Winner – $5,000


  • Stage Winner – $1,000
  • Sprint Winner – $500
  • KOM/QOM Winner – $500

Category 2

Overall –

  • Individual classification:
    • 1st – $7,500
    • 2nd – $6,000
    • 3rd – $4,500
    • 4th – $3,000
    • 5th – $1,500
    • 6th – $750
    • 7th – $750
    • 8th – $750
    • 9th – $750
    • 10th – $750
  • Teams Classification
    • 1st – £31,500
    • 2nd – $26,250
    • 3rd – $18,750
    • 4th – $15,000
    • 5th – $7,500
  • Sprint Winner – $3,750
  • KOM/QOM Winner – $3,750
  • Youth Winner – $3,750
  • Masters Winner – $3,750


  • Stage Winner – $750
  • Sprint Winner – $375
  • KOM/QOM Winner – $375

Category 3

Overall –

  • Individual classification:
    • 1st – $5,000
    • 2nd – $4,000
    • 3rd – $3,000
    • 4th – $2,000
    • 5th – $1,000
    • 6th – $500
    • 7th – $500
    • 8th – $500
    • 9th – $500
    • 10th – $500
  • Teams Classification
    • 1st – £21,000
    • 2nd – $17,500
    • 3rd – $12,500
    • 4th – $10,000
    • 5th – $5,000
  • Sprint Winner – $2,500
  • KOM/QOM Winner – $2,500
  • Youth Winner – $2,500
  • Masters Winner – $2,500


  • Stage Winner – $500
  • Sprint Winner – $250
  • KOM/QOM Winner – $250

Category 4

Overall –

  • Individual classification:
    • 1st – $2,500
    • 2nd – $2,000
    • 3rd – $1,500
    • 4th – $1,000
    • 5th – $500
    • 6th – $250
    • 7th – $250
    • 8th – $250
    • 9th – $250
    • 10th – $250
  • Teams Classification
    • 1st – £10,500
    • 2nd – $8,750
    • 3rd – $6,250
    • 4th – $5,000
    • 5th – $2,500
  • Sprint Winner – $1,250
  • KOM/QOM Winner – $1,250
  • Youth Winner – $1,250
  • Masters Winner – $1,250


  • Stage Winner – $250
  • Sprint Winner – $125
  • KOM/QOM Winner – $125

The listed routes all favor the letter ‘A’, with this being the complete list:

· Arabia
· Australia, Small Hills
· Alula, Medium Mountains
· Arabia, Hard Mountains
· Arabia, Extreme Mountains
· Alula, Flat Time Trial
· Arabia, Flat

The company says that “each stage will feature a new course, with men racing for approximately 70km and women for approximately 50km. No two days will be the same, with racers taking on routes in Tour of Al’Ula, Tour of Arabia, Australia, and Tour of Colombia. Each road stage will have a variety of sprint and climb segments, all ranging in distance, and day four will consist of a time trial.”

Sign-ups begin on February 27th, and then racing begins March 30th, running till April 6th. They’ve got a full landing page here with details.

Of course, the obvious should be pointed out: The announcement timing on this is super clever. Later this week the UCI will hold their 2023 UCI Esports World Championship on Zwift. It’ll be interesting to see if Zwift and MyWhoosh will fight it out next year for rights to hold the event. Remember, the UCI in theory lets platforms compete for this, and is (also theoretically) platform agnostic. And while I kid about the ‘in theory’ part, the individual overseeing much of the UCI’s Esports push came from founding VirtuGo – so he actually does know a bit about things other than Zwift, and my previous discussions with him indicated that they are indeed aiming to ensure that the race platform should be irrelevant to the World Championship title itself. Either way, with Zwift backed by the princes of Silicon Valley, and MyWhoosh backed by modern-day princes of the UAE, there’s plenty of money to be thrown at the UCI.

With that, thanks for reading!


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  1. Mark

    Where I think a lot of companies screw this up is the size of the increase creates a huge sense of sticker shock, even if the math makes sense (eg – there hasn’t been a price change in 8 years) A $5/year increase? I couldn’t care less.

    One issue I take with the wording of the announcement:
    > Our teams have been hard at work bringing you great new Premium features

    Have they though? Are they terrible about communicating them, or are these features things I don’t use? I’ve had a paid subscription for 6 years (by me, not through a coach), and, other than the occasional UI tweaks, I don’t see any major changes/additions in that time. I would have loved a list of them if that’s not the case.

    • Michael

      They have a blog for new features: link to trainingpeaks.com and one aspect of TP I really like is that they have a customer feedback site you can submit bug/feature requests to and vote on them: link to peaksware.uservoice.com I wish Garmin and all others would make a similar site.

    • Peter^

      It seems TrainingPeaks is running on minimalistic development steam – only just enough to keep it running smoothly, nothing for new features, updates or god forbid a more modern design :). There is no real competition, and that is why TrainingPeaks can afford to do it like this. Selling training plans and subscriptions is a huge money cow at this point, as it requires almost no investment from TP side.

  2. Nathan B

    Is there any reason the e-sports platforms couldn’t just allow connections to multiple power sources in their software (perhaps unlocked in advanced settings)?

    Let Zewift/myWhoosh connect to both my Tacx Neo for Power, Control and Cadence as well as my Garmin Vector 3 pedals for Power and Cadence?

    Seems like it would be a lot easier than having to provide a second source.

  3. Thomas

    Seems to be unfair that the winning team gets a reward in pound instead of dollars…
    Kidding, you got a typo there Ray.

  4. Robin

    Somewhat off topic, but I wonder Ray why you have a coach? Surely all of your product testing of various devices at various times makes any sort of planning somewhat challenging? What benefit do you get out of it unless you’ve got an event you’re working towards?

    • Charlie Anderson

      This is spot on – how many people “need” a coach?

    • Yeah, the key wording there is under a coaches account…

      I’m not actively coached by him anymore, but we’re friends and he finds all the tech bits I do entertaining enough, so the account stays linked under his plan. 😃

      At the moment, I’m trying out a TrainerRoad coaching plan. It’s definitely not the same as a real coach. Better in some ways, worse in others.

      My wife though is actively under a coach for her stuff though. Just depends on what you’re training for, and how complex all the moving parts are (life, your time to devote to figuring out how to optimize it, etc…).

    • Steve

      Will you be publishing a review of the TrainerRoad plan?

    • Yup, I’ll likely do so at some point.

    • Andy

      Based on the number of “self-coached” athletes you see to coming into middle and long distances races after periods of lengthy injuries having interrupted their training, I’d say a lot more people than have one.

      And I suspect one of the the least formally coached groups is probably runners and, as the saying goes, if you can’t remember a runners name, you just politely distract them by asking how their niggle is healing up!

    • Yeah, I suspect it’s easier for cyclists to get away with automated coaching plans than triathletes or runners. Generally speaking, it’s just a heck of a lot easier to get injured running (aside from crashes) – and not talking tripping or such, but simply shoes/fit issues and over-use/etc. Also generally, for the same time and intensity durations, running tends to beat up the body more.

      Point being, having a coach as a sounding board is more helpful there. For example, this morning I woke up, with a relatively easy 3hr ride slated, and then a 1hr interval run after (and tomorrow a nearly 2hr base run). My legs felt shot from yesterday’s tempo run. They shoudln’t have though, which is actually because I realized I haven’t changed my shoes in a (very long) while, and now there’s no padding left. Thus, I decided to pull it back a bit today, jump on The Girl’s 90-minute outdoor ride (roughly same easy intensity for me I would have ridden 3hrs at). I’m TBD on run still, I suspect though I’ll skip tonight’s run and get back in it for tomorrow’s 2hr run. Albeit the first time I’ve missed a run/ride since starting the plan (I skip/consolidate swims all the time, as I think that’s a better use of time).

      Anyways, point being in a real coached scenario, you’d have texted the coach and been like ‘Here’s how I’m feeling, what should I do?”. In my case, I’ve got 15+ years of history in this, so I know roughly what to do. In someone else’s case that’s newer, they might not. That’s where injuries come from.

      (Also, I re-arranged the schedule a bit on TR to shift long rides to weekdays, etc… and obviously dorked up some ordering. I haven’t had a moment to go back and fix that up a bit so that I don’t have three hardish run workouts in a row with a long-bike in there too).

    • Otto

      This is super fascinating Ray. I would legit pay for premium content that pulled back the curtain on your and Mrs.Maker’s training schedules, routines, plans. (I don’t train nearly as hard but I bet I’d learn a lot seeing how you manage that kind of volume)

    • Kevin

      I look forward to seeing your thoughts on this. Are you trying Plan Builder, or one of their template plans?

  5. MaDMaLKaV

    If MyWhoosh invest that million dollars in bug fixing their app, they probably wouldn’t come with much spare

  6. John Watson

    After using intervals.icu for awhile TrainingPeaks hasn’t been that useful for me other than an extra data source to delete when I do Zwift + TrainerRoad workouts simultaneously. I know I could just disable the integration, but there are days where I just to TR and not Zwift. I’d be more likely to stay if they let me use Strava as a source of truth, but unfortunately we are left with a tedious manual process.

  7. Steve

    Hi all, I’m considering Training Peaks to sync all my data , but my question is if I use my own workout plan with Apple Watch and Garmin for strength and cycling would all that data load to TP ? my goal here is to find a system that would collect all my data from my devices in one spot .