Tag Archives: Acquisition

Google Acquires Fitbit: What it actually means to wearables and the industry

Google has just announced the acquisition of Fitbit for a cool $2.1 billion (USD).  The move will undoubtedly drive change in the industry, though, not as much as one might think – at least initially. Don’t worry, I’ll explain in … Read More Here

Wahoo Acquires Speedplay: Hints At Power Meter Pedal Future

Coming out of nowhere this morning, Wahoo Fitness has announced the acquisition of Speedplay – the makers of cycling pedals. The acquisition marks the second company that Wahoo has acquired this year, following The Sufferfest a bit earlier in the … Read More Here

SRAM Acquires PowerTap: What it means for both brands and consumers

SRAM has just announced the acquisition of PowerTap, inclusive of their entire lineup of power meters (wheel hubs, pedals, and chainrings). The acquisition is not inclusive of the CycleOps trainer brand, nor of the Saris rack brands. Both of those … Read More Here