I started the blog on the eve of signing up for my first Ironman – Ironman Canada. The blog started like pretty much every other endurance sports blog out there. I wrote about my daily training as well as life in general. You know, cooking pasta, trips, travel, me.
Along the way I decided to post an e-mail that served as a bit of a ‘review’ of the Garmin FR305, which I had sent to some co-workers. I didn’t think much of it, and figured it would be just like every other review out on the interwebs.
But in relatively short time, quite a few folks came in and found it useful and started asking questions. When it came time to pickup a new watch the following year (I’m a gadget guy), I decided to write about that.
From there, whenever I had a sports gadget, I simply wrote about it. It didn’t take too much longer until companies were offering to send me stuff to check out.