JUMP TO:

Peloton Announces Rower Hardware, New Upcoming Features Outlined

vlcsnap-2022-05-13-16h45m25s931

Peloton kicked off their annual ‘Homecoming’ weekend event today, starting with a keynote of upcoming plans from their new CEO as well as existing Peloton instructors. This 21-minute-long keynote highlighted a slew of milestones over the past year, but also covered new upcoming features. And also this was the first time Peloton has officially shown off their planned rower hardware.

First up, a few very minor tidbits that were worthwhile noting:

– Peloton says that in 2021, members worked out 13 billion minutes (that’s billion with a b, like boom)
– They made an interesting point of talking about their Delta Airlines partnership where you can see Peloton content on a plane, specifically saying it was “the first time” Peloton content has been on a non-Peloton platform. Obviously, their new CEO has talked a lot about putting Peloton content on other platforms in recent months. This subtle use of the word “first” didn’t go unnoticed
– The CEO repeated his goal of having Peloton at 100 million users. Currently, they’re at 6 million users
– Launch of their Peloton Corporate Wellness division, which basically aims to partner with large companies to give free Peloton memberships, most fitness companies in this space have corporate wellness divisions aimed at doing this sort of work
– They plan to re-open their Peloton Studios in London & New York City to the public this summer

Beyond that, most of the non-feature things said/covered were largely just a general recap of things and content they launched over the past year.

New Features:

This year we see slightly fewer announced features than last year’s update, but at the same time, Peloton also just recently launched the Peloton Guide hardware as well as their Lanebreak feature, so that probably reduced some of the things that would have launched now. In other words, Peloton is holding back less for Homecoming than they used to, and instead just launching it. While that reduces the fanfare of this type of event, I’m sure consumers appreciate just having the darn feature now versus later.

Invite Friends: This feature allows you to invite friends to complete a group workout together, as well as naming for special occasions. Currently, completing a workout with friends is kinda clunky at best. So this is basically an easy way to organize a gathering of people. You’ll choose the class you want to complete, and then choose your friends to invite.

vlcsnap-2022-05-13-16h46m29s207 vlcsnap-2022-05-13-16h46m39s640

They can then see the invites on a new ‘Your Schedule’ section that shows both their previously planned workouts, as well as any invites to accept/decline:

vlcsnap-2022-05-13-16h47m14s723 vlcsnap-2022-05-13-16h47m04s523

Just Workout: This one is actually something my wife will very much appreciate, which is ‘Just Workout’. This will allow you to record an outdoor workout with all the usual HR/GPS/etc stats, but not tied to a specific Peloton guided workout. For example, when we travel my wife will often use the Peloton app on her phone to maintain streaks/achievements while she does a run. But she really doesn’t care about what the instructors say, she goes off and does her planned interval/etc runs herself. She just wants credit for it, and basically just reduces the volume to zero. This solves exactly that by allowing you to listen to your own music now, with no specific class tied to it.

vlcsnap-2022-05-13-16h47m47s977

Peloton says this will work with any Bluetooth heart rate strap as usual, plus the Apple Watch, as well as maintaining all streaks/challenges/achievements.

vlcsnap-2022-05-13-16h48m38s298

The company says it’ll be out in time for summer, and that indoor workout types will be added as well down the road.

vlcsnap-2022-05-13-16h48m43s739

Peak your Power Zone: This is less a new feature, and more a new training schedule. But in short, this is a new 8-week power-zone specific schedule focused on increasing your FTP value specifically (in other words, it’s probably gonna hurt). The schedule has 3 workouts per week on it, and at the end of it, you’ll complete an FTP test to validate your gains (or, hopefully your gains).

Accessibility On Tread: Soon, the Tread will support Google’s TalkBack screen reader for programming and metrics, as well as get real-time feedback on their speed and pace changes.

They also announced a few other classes and programs, but these were more general content than specific features. Ultimately, as I said earlier, there’s definitely less this year than last year at Homecoming, but instead, the features this year have just been launched when they’re ready, rather than held back for Homecoming.

The Rower Hardware:

This will be a very short section. Because…umm…they didn’t say anything. Literally, they just said they’ll be launching a new type of workout, and then the camera slowly zoomed/panned out to show one of their instructors (Adrian Williams) start rowing on a Peloton branded rower. Here’s the best look at it we get:

vlcsnap-2022-05-13-16h52m00s630

It appears to use the same screen as the Peloton Bike+, but beyond that, we don’t see anything else, aside from some blurry momentary closeups:

vlcsnap-2022-05-13-16h57m41s835 vlcsnap-2022-05-13-16h58m37s677

Just a split-second later (literally, under a second), it cut to showing “Coming Soon”, and then they just moved on like nothing had happened.

vlcsnap-2022-05-13-16h52m11s155

We don’t know pricing or availability. The current rumors say later this year, which makes sense. Launching an indoor row just prior to summer isn’t very logical. But launching it when Peloton often launches hardware in the September-ish timeframe is more logical for both the indoor season as well as the holiday season.

Wrap Up:

vlcsnap-2022-05-13-17h00m27s723

Undoubtedly, Peloton is in massive transition under their new CEO. This past week at their earnings call they outlined in stark language what was done well, what was a proper dumpster fire, and what they plan to change. Their new CEO isn’t afraid to mince words.

Of course, like many indoor fitness businesses over the last 4-6 months, Peloton isn’t immune to the normalization of what people plan to spend their money on, after the peak of the pandemic. However, unlike most other companies – Peloton is actually still growing. As I mentioned in my Zwift post yesterday, they still sold an astounding 200,000 indoor bikes/treadmills this past quarter. They’ve now got 3 million paying hardware members, and another million app members.

The core of their challenges is less about pure growth than it is about getting their cost structure under control, which, they’ve obviously detailed significantly over the past few months. And then in conjunction with that, they’ve talked about expanding into new international markets, as Peloton is only offered in a literal single handful of countries (you can count them all on one hand).

Anyways, interesting times ahead for sure.

With that – thanks for reading!

Post a Comment

Your email address will not be published. Required fields are marked.
If you would like a profile picture, simply register at Gravatar, which works here on DCR and across the web.

You can click here to Subscribe without commenting

Add a picture

*

22 Comments

  1. Peter

    Any news on when or if Peleton will be available in the Netherlands?

  2. dr_lha

    I’d be tempted to try Peloton if they opened up their app to support third party trainers. Maybe that’s something they should think about in the goal to get to 100 million subscribers?

  3. Looks like Adrian needs some more training — from that single pic his technique looks terrible.

  4. Justin

    In prep for this, will you check out the Hydrow rower?

    • David B.

      I don’t believe Ray is an avid rower. There are some excellent rower reviewers online. Most have covered the Hydrow.

  5. Neil Jones

    I wonder if this will be the kick up the backside that might make Concept a bit more innovative?

  6. Hoot

    I have been owning a Concept 2 Rower for 16 month and I am extremely happy….so happy that I bought the bike just recently. Both connect without any problems to Garmin and both measure power. Together both were cheaper than a peloton bike. If the rower is as expensive, I don’t see to many future customers! I am sure that there are more avid bikers than rowers and I don’t see that the hardcore rowers dump their C2s and switch to Peloton. But we’ll see soon enough.

    • Neil Jones

      You’re lucky, you missed the 5+ year period of painfully trying to convince Concept to provide any form of syncing with Garmin devices, they just didn’t see any need for it despite so many requests. They just seem so out-of-touch and vulnerable to a market disrupter waltzing in while they’re still asleep and stealing their crown.

    • David B.

      I don’t see the Concept 2 & Peleton rower customers having a lot of overlap. There are rowers like the Hydrow that will be more likely to overlap with Peleton. There will be some overlap but the two rowers are too dissimilar to be direct competitors.

    • Hoot

      The only reason tfor my to get Concept2 was the connectivity with Garmin. If that wouldn’t have been an option….Concept 2 rower and bike wouldn’t sit in my basement. It is amazing why fitness companies wouldn’t open themselves up to other fitness companies when they are not in a competition but can only benefit from each other without spending much money.
      But I still hate that Garmin Connect is not opening up to all the activities they support on their watches. So you can choose Indoor Rowing but you activities in GC will be under Gym&Fitness Equipment. Why is that the only option? Garmin needs to catch up with GC…that is just a fudging mess if you do anything but run, cycle or swim..maybe walk.

    • Tams

      That market disruptor is not going to be Peloton though, lol.

      The only other rower maker of note is Technogym. Whether you think their rower is better or not is largely a matter of taste, but it’s considerably more expensive.

    • Jonathan

      Err, I think you mean Water rower. There are tons more. But Technogym is certainly not renowned for their rower.

  7. Thomas Petersen

    It looks oddly steep or inclined compared to other rowers.

  8. Tams

    That, ummmm… didn’t look like good rowing form.

    Which is fine for most, but if you’re a trainer and/or when you’re selling it as part of a training subscription package…

    Seriously, he looked like most of the gym goers who get on a rowing machine (often to show off) having not been shown (or perhaps listened) how to use it.

    And it may make me sound a bit snobbish, but you can almost always tell who has never rowed in an actual boat before. You’d capsize if you did what they did.

  9. Mark

    Peloton is in a cash crunch and needed a $745 million loan. They won’t be getting any revenue from this on the books until at least the new fiscal year. How much do you think it will costs to establish the production line and get some inventory?
    I am a little worried that we will never see this produced.

    I own a Concept 2 and a Peloton bike. I will look for some kind of iPad mount on my rower. Will be able to take the classes, just not the leaderboard or Peloton metrics.

  10. Pavel Vishnyakov

    I wonder what’s the point of viewing Peloton content on a plane except for good PR?

  11. Matt

    There’s probably a good reason, but why can’t you “free bike” and watch youtube, netflix, disney+ etc? seems like a cheap integration that would be good for Peloton and the streaming services. I’d love to do my long ride while watching a sporting event on TV or a movie.