Tag Archives: Under Armour

Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo

A bit of background: Apparently someone at Under Armour had a bit of spare cash lying around today, and decided to go on a bit of a pre-Valentine’s Day spending spree.  Today, they bought not just MyFitnessPal, but also Endomondo.  … Read More Here

What the acquisition of MapMyFitness by Under Armour really means for the industry

The company behind the platform: Despite most Internet apps running small operations, MapMyFitness is hardly small from an employee standpoint.  As of Tuesday it counted 101 employees, with 31 employees in Denver, and another 70 employees at its headquarters in … Read More Here