Tag Archives: Under Armour

Under Armour’s HealthBox: WiFi Scale, Fitness Band, HR Strap, and more!

Today Under Armour has announced a flotilla of fitness products, likely to take the cake for the most unique fitness products announced by one company at the show this week. They’ve done so by partnering with HTC and delivering a … Read More Here

First Runs Impressions: Under Armour’s Speedform Gemini 2 Connected Running Shoes

Over the last few weeks I have charged a water bottle, charged a pair of sunglasses, and most recently – ‘turned on’ a pair of running shoes. As part of today’s HealthBox announcement, Under Armour is announcing the next generation … Read More Here

Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo

A bit of background: Apparently someone at Under Armour had a bit of spare cash lying around today, and decided to go on a bit of a pre-Valentine’s Day spending spree.  Today, they bought not just MyFitnessPal, but also Endomondo.  … Read More Here

What the acquisition of MapMyFitness by Under Armour really means for the industry

The company behind the platform: Despite most Internet apps running small operations, MapMyFitness is hardly small from an employee standpoint.  As of Tuesday it counted 101 employees, with 31 employees in Denver, and another 70 employees at its headquarters in … Read More Here