JUMP TO:

Interbike 2011: Creative ways to get your booth noticed

Like all trade shows and conferences, half the battle is getting someone to just stop in your booth.  Once you’ve succeeded on that front, you can begin to engage (read: sucker) that individual on what your product is.

At Interbike I saw many techniques for attempting to get people into your booth, so I figured I’d highlight a few of them in a fun photo filled post.  I found  that in general the techniques fell into a few over-archiving umbrella categories – which I’ll highlight below.

The Celebrity Appeal:

Without question, the easiest way to gather a crowd at your booth is to get someone famous in there.  And there was no shortage of that at Interbike.

For example, Garmin had a slew of different Team Garmin riders, including Dave Zabriskie, Ryder Hesjedal and Danny Summerhill.

IMG_0067

This sock company brought in US Olympian Cyclist Nelson Vails:

IMG_0056

And SRM snagged Team RadioShack cyclist Chris Horner:

IMG_0074

Note that you can elevate said celebrities status if he starts signing attractive women’s clothing.  For some reason that causes more men to line up, as if they think that Chris Horner will sign their chests too.

IMG_0079

And then when straight cycling celebs aren’t available – you can cross-over into TV celebrities, preferably ones that have an outdoorsey feel to them – like Phil Koeghan of the Amazing Race. Though he was actually there for his No Opportunity Wasted thingamajig.

IMG_9819

Of course, don’t forget that you can always go with the sleeper-cell-celebrity.  For example, Barry Bonds was somewhat aimlessly wandering around different booths.  Sometimes allowing photos, sometimes not.  Sometimes appearing to be promoting a company, and sometimes not.  But, like they generally say: All press is good press.

Beer, Drinks, and Nutrition

There was a plethora of free beer abound.  Much of it planned, but some of it unplanned.  As the Wahoo guys said – ‘When life throws you a lemon of a booth location, buy beer for everyone’:

IMG_0040

Remember the golden rule of beer though: It should be free.  If you’re going to drive a giant terrorist looking truck into the convention center – don’t be charging $2 a beer when the booth across the hall is giving it away for free.

IMG_0044

Meanwhile, the Cytomax folks understood that sustaining on beer alone during a trade show probably wasn’t a good long term solution.  So they apparently went to a nearby 7-11 and stole the drink machines, filled them up with Cytomax, and then found a pile of Dixie cups. This plan was thwarted though when smart cyclists stopped by with free and empty water bottles from a few booths down.

IMG_0344

Ok, that’s it! I’m refusing to do another race until my aide station looks exactly like the below setup – color coordination and all. Dixie cups were soooo 2010.

IMG_0085IMG_0086

If drinks aren’t working out, you can put a bunch of toothpicks in gummy candies on a tray that looks like one of those mouse-trap sticky pads. Oh wait? Those weren’t gummy candies? Crap.

IMG_9816

The Competition Factor:

Given that the tradeshow is focusing on competitive people (after all, this isn’t a Star Trek convention) – it stands to reason that you can probably sucker some folks into competing for…well…nothing.

First you’ve got Quarq and their Torque Arm Wrestling machine (p.s. Jim – I would love to have you post here on how someone could make one of these themselves – DIY style).

IMG_0375

Then we’ve got the LeMond booth with their max power test.  If you zoom in on the below photo (just click it), you can see this guy’s max power at about 1168w.

IMG_0062

By comparison though, he was barely at the half-way marker of the max power high watermark.  See below chart for the highest output I saw of 2,161w (sorry, not my fault they selected a dying pink marker for the top wattage).

IMG_0065

The X Factor:

And then you have things that just don’t really fit into any category. 

Like, the following.  Note the expression on the guys face…pure confusion. I wish I could give you an explanation for this, but honestly I lack one.

IMG_0339

Or this.  What? Looks normal to you? Next picture then…

IMG_0071

That’s what I thought.  That can’t be street legal!

IMG_0072

With the Kinetic booth, I wasn’t quite sure if this women’s cycling team just needed a place to get in a trainer ride – or if they were part of the booth.  Either way, I’ll give them credit on being successful in getting me to at least stop at the booth.  And I’m reasonably certain I saw Barry Bonds trying to pick one of them up later on (Ha! Just found a picture to it!).

IMG_0090

The Italian Factor:

I wholly admit I don’t get the “Italian Cycling Factor”.  It’s clearly a roadie thing.  Or maybe it’s an Italian thing.  Either way, it’s an I don’t get it thing (but I do get pasta with meatballs, and fresh buffalo mozzarella…mmm…)

The majority of the Interbike bike booths have exhibitor folks interacting and attempting to get attendee folks into their booth to talk about their products. But not the Italians.

Nope, they just stood out in the hallway – hour after hour, day after day.  Not really engaging anyone who passed by.

Strangely…it seemed to work.

IMG_0094

Hope your week is going well, thanks for reading!

For all my Interbike coverage here on the blog you can use this tag to see all the Interbike 2011 posts. Thanks for reading!

Retweet 2Like 0Google +1 0

5 Comments

  1. Hi,
    I often read your blog which I find very interesting; but this time I didn’t like your comment on the italian booth …. I cannot understand the value of such comments … if there is nothing that interested you at the Italian booth you could just ignore them.

    Such comments are of very low profile and in contradiction with the high level of your blog.

    Please continue to be focus on technology review … you are great on this and I love to read about.

    Reply
  2. Great pics dude. Always a fun read. Keep up the awesome work.

    Reply
  3. beer on a stick would be a creative way too, imho =D

    Reply
  4. I can’t believe you missed #1 attraction – a busty blonde, advertising Hüdz brake covers.

    Guess I beat you to it:

    link to picasaweb.google.com

    Reply
  5. Anonymous

    Hi I didn’t really know where else to put this and I know it doesn’t have much to do with this post, but have you heard anything about the soleus gps running watch coming out next month? Thanks.

    Reply

Post a Comment

Your email address will not be published. Required fields are marked.
If you would like a profile picture, simply register at Gravatar, which works here on DCR and across the web.

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>