New partnership with Men’s Health, Urbanathlon & Gatorade

IMG_1157

About 45 days ago you may have remembered my post about my rather photographic day up at  Men’s Health in NYC.  Well, I’m finally all set to tell you what it’s all about!

Back a number of months ago I was approached by Men’s Health Magazine regarding their Urbanathlon series.  Some of you may be familiar with it.  In short, they take a 10ish mile running race, and add a bunch of crazy obstacles in it.  You know, stuff like scaling school busses and going up and down stadium staircases.  Perfectly normal running race scenarios.  The races are held annually in Chicago, New York City and now San Francisco – attracting about 3-4K participants per race.

This year, they wanted to partner with two ‘well known bloggers’ (I believe that’s a pseudo-term for ‘Rockstar Celebrities’)…but regrettably, those folks weren’t available…so they got me instead. 

The idea being to host an insider blog focused around the race, in conjunction with other media formats to draw attention to both it as well as a few of their sponsors.

This past weekend that blog went live, allowing you to start to get a glimpse of what’s to come.  Over the next 4-5 months you’ll be getting a unique blend of posts from me over there.  I’ll be writing about everything from the ins and outs of mastering some of the obstacles that will be on the course come race day this year, to going out to some of the course venues and giving you a preview of what’s coming, to meeting up with some pretty cool sports fitness folks.  The goal being to give you a unique perspectives from both inside the race, and inside some of the sponsors.

For example, today – Tuesday – I’m actually up in NYC getting VO2 tested at Peak Performance, as well as getting a BOD POD test.  Many of you have asked me to put together a comparison of how the Withings and Tanita BC-1000 scales compare to systems like the BodPod Body Composition analysis.  And since both scales successfully made it through TSA in my carry-on luggage, I’m looking forward to seeing how they perform.  Some of that content will be up over on the Urbanathlon blog, and some of it will end up here.  In general, the posts over there will be shorter and more digestible – whereas the stuff over here will stay about the same (long and probably painfully detailed).  Fear not, that’s not changing.

image

In addition to all the Men’s Health goodness (PS…you’ll want to check out the upcoming print issue…), we’re also working with Gatorade and their new G-Series FIT line of products.  These products are essentially designed to bridge the gap between the higher calorie products they you know and love, and the desire to get something in your body that doesn’t wipe out the benefits of shorter workouts (I talk a bit about how I balance this with endurance efforts in one of the posts below).

A bit of a funny story from Monday about the Gatorade piece actually.  While we originally got to try out the new products way back when in early spring – we didn’t get much more than a preview pack in a small FedEx box.  Fast forward to yesterday when a call comes in from a mysterious number.  When I answer it, it’s the FedEx man saying he’s got something for me and wants to know if I’ll be around tomorrow.  Given I get probably 2-3 boxes a day at my place and I’ve never received a call from the FedEx man, I figured I might as well ask what’s up.  After all, I know from regular work that only really big things get phone calls (like when I shipped 16 pallets of computer stuff cross-country…that was fun!).  So I asked:

Rainmaker: “What’s in the shipment?”
FedEx Man: “A lot of granola bars”.
Rainmaker: “Oh. Umm…who are they from?”
FedEx Man: “Gatorade Corporation.”
Rainmaker: “Ohhh, ok.  Are we talking a lot of granola bars?”
FedEx Man: “Yeah, I see probably about 16 cartons.” (Note: I didn’t clarify exactly how big a carton was/is.)
Rainmaker: “Cool, anything else?”
FedEx Man: “Yeah, another 16 or so cartons of some drink stuff.”
Rainmaker: “OK…sure, I’ll be around tomorrow – drop-off then sounds good.”

(In reality, I won’t be home, but The Girl will be…and she’ll love me even more when that arrives onto the already crowded entry with wedding stuff ready to go out for next weekend.)

Of course, the important news for you guys is that nothing’s changing around these parts.  All the stuff you’ve come to know and love (and perhaps hate) – still remains the same.  But, in addition to all the goodness I sprinkle here (and on Slowtwitch), you can now find even more goodness weekly over on the Men’s Health Urbanathlon blog.

To start you off, here’s three posts that I’ve got over there…ready for your easily digestible enjoyment:

How to Take Aid Station Hydration While Running at Speed

In this post I illustrate the finer art to consuming beverages at high speeds in a running race.  This came about after a bit of a funny story with The Girl.  She helps out in this post as I re-create an aide station in a local park and get busy.  High speed video re-enactment included free of charge.

An Introduction to GPS Running Watches

While many of you folks might be old hat to my sports technology side, I recognize that perhaps it’s time for a bit of a starter course for everyone else.  Fear not, I’ll make converts out of everyone else soon…

Behind the Scenes

In addition to myself, there’s also Sarah – who focuses more on the diet and fitness angle.  In this post we explain a bit more of the backstory, as well as answer a bunch of questions related to the partnership.

So with that, I’m excited to offer you another avenue of DCR posts, and hope that you enjoy what will be a pretty interesting and totally different journey.  Thanks for reading!

13 Comments

  1. Eli

    Speaking of drinks. How come there isn't any marketing for drinks you can put in your hydration bladder that don't allow things to grow in the hydration bladder (i.e. no carbs)

    Reply
  2. TerryT

    Finally ! ...a response to my issues with you recommending Withings and Tanita Bodyfat scales thru the years.Better late than never, thanks for remembering me. As you know, I believe both products are incredibly 'inept' at producing accurate bodyfat levels. In fact, Consumer Reports stated in 2001 that "...the technology for over the counter scale bodyfat testing has not advanced since 1998. Therefore our stance on these products remains the same---due to accuracy issues 'do not waste your money'.." end of quote
    Thanks for your honesty.
    I request that your testing using the BodPod include a female and/or a male that is double digit BF. Due to your incredibly low bodyfat levels, I believe using yourself as the only testing subject would greatly diminish the accuracy of the test.
    Thanks Ray ---you continue to inspire ! keep it up.

    Reply
  3. Neat, congrat's Ray!

    Reply
  4. Congratulations Ray... keep up the great work! I know I will be picking up that issue.

    Reply
  5. How exciting for you Ray! Your blog is so enjoyable to read and your ability to compose it in such a detailed manner it's no wonder they chose you to blog for Mens/Womens Health magazine. Keep up the good work!!

    Reply
  6. What's with the lack of love for the Chicago event? :)

    Reply
  7. Since I live in nearby Rockville I volunteer to get the bars and drinks.

    Reply
  8. Eli

    @TerryT - I partially agree with you. Its kind of sad that the consumer scales havn't done any improving and are still based on a single freqency signal used to measure the impedence of your body and you have to spend a very large amount of money to get a multifrequency device. Electronics have dropped so much is cost I don't see why multifrequency can't be done cheap.

    But I disagree with you in that while the scale may not show anywhere near your real body fat and may not really show the correct amount of how much your body fat changes it does still give a simple way of tracking your body fat change

    Reply
  9. Wes

    at 2.99 a pop, Gatorade can keep their recovery drink ;-)

    Reply
  10. Cool :)
    Maybe you can let us know on your blog when you write there ? Maybe in the weekly mailbag stuff you do ?

    Reply
  11. Terry T (Chicago)

    Hey Eli,

    My challenge to Ray, which started immediately after his 'less than perfect' 5/26/2010 "Withings Scale Review", was to not push gimmicky type of products on us readers for the sake of an Amazon sales commission.
    It has been reported that BF % on both Withings and Tanita can be off by as much as 35% !
    A person could think they are at 12% bodyfat level and really be at 16-18% ...this type of info could actually be very detrimental to a triathlete...perhaps even deadly.
    Withings is no Garmin. Period end of story.
    Eli, would you use a Garmin devise if you knew the pacing, distance and time was off by as much as 35% ???...and still pay $159 for it ??
    Not me....

    Reply
  12. Anonymous

    @ TerryT... Honestly man! Do you actually believe DCR is attempting to "..push gimmicky products on us readers for the sake of an Amazon sales commission". Consider the major effort that he puts in to each post... especially those technical in nature. His ROI (time vs. profit) has to be in the negative. I take no issue with the specific problem you see with average consumer BF scales but stop for a moment and think about your tactics. #Not cool.

    Keep up the good work Ray.

    Reply
  13. Thought this was a great execution of hydrating on the run -

    link to youtube.com

    Terenzo Bozzone at the 2010 70.3 Eagleman in Cambridge, Md

    Reply

Post a Comment

Your email address will not be published. Required fields are marked.
If you would like a profile picture, simply register at Gravatar, which works here on DCR and across the web.

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>